The Optionizer is a tool that helps you package vehicles with the best feature content mix. It helps answer questions like:

• Does our current feature mix meet customer needs?
• Are we missing high impact 'must have' features?
• What is the optimal bundle?

It also enables what–if scenario planning with manufacturing constraints or complexity reduction bundling factored in.

At the heart of The Optionizer is a computer-based, "equip your vehicle" exercise that allows respondents to:

• Select a budget
• View and evaluate features
• Select features they will realistically purchase with their next vehicle

The Optionizer includes a conjoint analysis that lets you assess the price sensitivity of selected features and predetermined packages.

Research deliverables

The Optionizer calculates simple (two point) price elasticity curves for each feature and estimates option level penetrations using simple counts from the configuration results.

So with The Optionizer you get the expected penetration rates for each feature and option with demographic splits as needed. We provide recommendations about the options packages you should include.

When deploying The Optionizer you get access to a web-based simulation tool that lets you pull data from a secure central location and test alternative scenarios.