Working with Synovate Motoresearch gets you full access to the proven loyalty methodology developed by Synovate Loyalty.

Synovate Loyalty is the global research and consulting thought leader in customer satisfaction.

For the auto brand owner, deeper customer loyalty means:

• Future repurchase – sales of the same brand within purchase cycle
• 'Club' activities leading to advocacy and brand building
• Willingness to pay a premium for the brand
• More than one of the brand owners vehicle in a single family
• Greater resale value of used vehicles
• Service retention = genuine parts push
• Stronger negotiating platform in the dealer/OEM relationship for a brand with greater pulling power

For the auto dealer franchisee, more loyal customers means:

• Higher sales
• Dealer becomes recommended for purchasing new and used vehicles – a trusted friend in the motor industry
• Dealer gets retained for service after the maintenance plan or warranty expires
• Dealer becomes recommended to others for servicing
• Higher sales of accessories and parts
• Stronger negotiating platform in the dealer/OEM relationship for dealers with greater pulling power