Synovate Motoresearch vMAR adds another dimension to the traditional car clinic.

The digital system eliminates the need for prototypes, production vehicles and production of photography.

vMAR derives stimuli directly from CAD data or video of existing vehicles. The vehicles and features can be displayed in any size, including full size projection for central sites and reminder images on desktops or Motorpads.

Changes to colours, wheel designs and trim can be made on the fly by the designer as part of the clinic event. This makes clinics far more productive, interesting and flexible.

vMAR also reduces lead time and reduces costs when more than one market is under research.

Check out this video of how vMar participants experience a digitised vehicle.

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