News summary
30 September 2008
Survey shows ups and downs of air travel
KUALA LUMPUR — Leading global market intelligence firm Synovate, today released global survey results on airline travel...
5 September 2008
Survey shows that most 18-24 year olds worry more about money than they do love & romance, with 39% quoting cash as top concern
LONDON — Leading global research firm Synovate today released the findings from its 2008 study which was conducted on...
2 September 2008
Synovate announces Best Banking Awards for 2008
Competition in the personal banking sector becoming more intense
1 September 2008
Global survey shows 58% of people don't know what social networking is, plus over one third of social networkers are losing interest
HONG KONG — Across 17 markets of the world, well over half the population (58%) do not know what social networking is,...
28 August 2008
Chinese look outside China in celebrating sporting achievements
SHANGHAI — Jamaican Usain Bolt's sprinting achievement, American Michael Phelps winning eight swimming gold medals and the...
20 August 2008
Australian consumers savvier about alternative fuel technologies than those in the US - Synovate study reveals
MELBOURNE — According to a new survey by global market research firm Synovate, Australian consumers are savvier about...
13 August 2008
Synovate study finds U.S. Hispanics and African-Americans still have much lower ownership of several financial services and products
CHICAGO — Despite growing use of financial services and products and more targeted communications, U.S. Hispanics and...
11 August 2008
US credit card mail offers decline in Q2 2008 as issuers continue to reel in offers to high risk households
NEW YORK — Credit card mail volume declined again in 2nd quarter 2008 as issuers continue to cut back due to ongoing...
28 July 2008
Synovate reveals the financial and retail clout of Hong Kong women
HONG KONG — Eighty one percent of Hong Kong women can afford to pay for what they want without asking for money from their...
23 July 2008
Synovate releases its Pan-European Media and Marketing Surveys for 2008
AMSTERDAM — Synovate, a leading global market intelligence company, today released the 2008 top line results of their...
Mick Gordon appointed MD Synovate India
NEW DELHI — Leading global market research company Synovate today announced the appointment of Mick Gordon as managing...
7 July 2008
Synovate Business Consulting launches in Russia
MOSCOW — Global market research company Synovate today announced the launch of its Business Consulting office in Russia....
2 July 2008
Synovate further strengthens capabilities in Africa with acquisition of Steadman Group
LONDON — Synovate, a leading international market intelligence firm, today announced it has acquired the African market...
30 June 2008
Global beauty survey finds a quarter of all women would have plastic or cosmetic surgery to improve their looks
HONG KONG — Two thirds of all people say that beauty is primarily about non-physical attributes, yet as many as 40% would...
23 June 2008
Microsoft overtakes Qantas as Australia's most authentic brand in latest study
Technology brands emerge as most powerful as FMCGs take a dive Australia Post most authentic local brand
19 June 2008
New survey shows concern over fuel prices and environment drive consideration of hybrid electric vehicles to highest level ever
DETROIT — According to a new survey by global market research firm Synovate, US consumers are more familiar with advanced...
11 June 2008
Synovate launches Customer Experience practice
Global market research company Synovate today announced the launch of its Customer Experience practice, which partners with...
6 June 2008
Global healthcare survey reveals rise of 'patient power'
LONDON — Leading global research firm, Synovate, today revealed the results of a global survey into attitudes and...
2 June 2008
Synovate study compares online behaviour of connected Hispanics, African-Americans and general market consumers
CHICAGO — Despite the much cited "digital divide," many multicultural consumers in the U.S. are getting much more active...
28 May 2008
US credit card mail offers decline in Q1 2008, lowest level since 2003
NEW YORK — Credit card mail volume declined significantly in 1st quarter 2008 as issuers continued to cut back offers due...
26 May 2008
Synovate appoints new Managing Director for Hungary
BUDAPEST — Leading global market research company Synovate has announced the appointment of Zoltan Bodo as Managing...
14 May 2008
New Orleans artists rebuild livelihoods with eBay charity auction on May 23
CHICAGO — Nearly three years have passed since Hurricane Katrina devastated most of the north-central Gulf Coast but the...
13 May 2008
Synovate appoints new Managing Director for Gulf
DUBAI — Global market research company Synovate today announced the appointment of George Christodoulides as Managing...
8 April 2008
Synovate Media Atlas shows impact of digital revolution
HONG KONG — The digital revolution has been firmly embraced by the masses in Hong Kong, reports leading global research...
7 April 2008
Synovate launches new way to measure barriers to brand success
AMSTERDAM — Global market research company Synovate today announced the launch of a new brand-building solution called...
2 April 2008
Survey reveals what people around the world think of money
HONG KONG — Leading global research firm Synovate, today revealed results showing that Britons (46%) were the biggest...
1 April 2008
New Synovate study shows that Hispanic voters have views similar to whites, blacks and Asians in the US - except on immigration and the war in Iraq
CHICAGO — While researching the influence of race in the upcoming presidential election, Synovate found that Hispanics'...
12 March 2008
Survey shows Canadians becoming even savvier shoppers
TORONTO — Canadians in the market for home durables products are visiting a greater number of retailers before deciding...
Survey shows young Asians fit 38 hours of activities into one day (but still manage eight hours sleep!)
HONG KONG — Leading global research firm Synovate today released data that shows multitasking, media-rich lifestyles are...
10 March 2008
Synovate acquires UK retail specialist PS&A
LONDON — Leading global market research agency Synovate today announced the acquisition of Peter Seagroatt &...
3 March 2008
Global survey reveals consumers' jeans joy and denim blues
HONG KONG — Leading global research firm today released survey results that show Levis' global dominance in denim; the...
18 February 2008
Synovate survey reveals what Malaysian car buyers want
KUALA LUMPUR — Sixty three percent of potential car buyers in Malaysia said a professional sales advisor would positively...
13 February 2008
Synovate appoints CEO for Southern Europe
LONDON — Leading global market research company Synovate today announced the appointment of Finn Raben as CEO for Southern...
11 February 2008
Synovate Belgium integrates with local Censydiam practice
GHENT — Global market research company Synovate today announced an integration of its business in Belgium which combines...
6 February 2008
US credit card mail volume declined in 4th quarter 2007 as troubled issuers pull back
NEW YORK — Credit card mail volume declined in 4th quarter 2007 as issuers, straining from fall-out due to the mortgage...
5 February 2008
Cold weather study shows four in ten urban Chinese still plan to travel this Lunar New Year
Four in five have bought food or consumer goods to help them through the cold; and three in five still intend to
83% say snow...
31 January 2008
Synovate appoints Managing Directors for Saudi Arabia, Czech Republic
NICOSIA — Leading global market research company Synovate today announced the appointment of Managing Directors in Saudi...
21 January 2008
Synovate expands in Latin America with CIMA Group acquisition
LONDON — Global market research firm Synovate today announced the acquisition of CIMA Group (CIMA), one of Latin America's...
15 January 2008
Synovate Business Consulting expands senior leadership team in Malaysia
KUALA LUMPUR — Global market research company Synovate today announced the appointment of Mr Kiranjit Singh as Business...
7 January 2008
Synovate Healthcare boosts global oncology portfolio through acquisition of Oncology Inc.
NEW JERSEY — Synovate Healthcare, the healthcare arm of international market research agency Synovate, has announced the...
3 January 2008
Synovate appoints Global Head of Decision Systems
LONDON — Leading global market research firm Synovate has announced the appointment of Hans Raemdonck as Global Head of...
2 January 2008
Global weight survey looks at scale obsessions, fast food addictions and obesity
HONG KONG - Leading global market research firm Synovate today released data that shows that across the world people have...