Aegis acquires Sample Surveys
7 August 2002
LONDON — AEGIS Research, a division of the Aegis Group plc (Stock: AGS.L on the London Exchange), announced today that it has acquired Sample Surveys Limited ("Sample Surveys"), one of the largest independently owned custom market research agencies in the UK.
Sample Surveys is the second addition to Aegis's research acquisitions in the UK, the first being Pegram Walters last year. Aegis Research, which rebrands as Synovate in January 2003, has been rapidly growing its worldwide coverage and portfolio of solutions. Since 2001 it has acquired a number of European research companies including Market&More, MEMRB Custom Research and Demoscopie.
"Sample Surveys significantly increases our scale of operations in the UK, an important market both in itself and as a hub for European and global work," says Aegis Research CEO Adrian Chedore. "Together with Pegram Walters, we will be able to provide a full range of top quality research services to all kinds of clients, utilising the whole range of data collection options."
Michelle Norman, Managing Director of Sample Surveys said:
We are delighted at the prospect of this new venture and look forward to making a significant contribution to the future success of the Aegis Research Group. Sample Surveys has always been committed to developing client relationships and delivering quality research solutions; having worked with Aegis over the last year, we've first hand experience that these values are also shared by our new owner. This is an ideal venture for Sample Surveys and we're confident that our clients will also benefit from the synergy and innovation synonymous with the Aegis Research Group'.
Contact(s) for this press release
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Victoria Davidson
Marketing Communications Director, Western Europe |
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Telephone: +44 1732-874-450 |
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About the Company
Aegis Research, which rebrands as Synovate in January 2003, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of leading research solutions. Aegis Research incorporates Market Facts and its subsidiaries in the Americas, Asia Market Intelligence and Research Fact in Asia Pacific and Market&More, Pegram Walters, Demoscopie and MEMRB Custom Research Worldwide in Europe, Middle East and Africa. All companies will retain their individual names until the transition to Synovate is completed next year.
About Aegis Group plcAegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis Group plc can be found at www.aegisplc.com.
About Sample Surveys
Founded in 1973, the Sample Surveys Group is one of the largest independently owned market research agencies in the UK, with offices in London and the South East. As a full-service agency, it offers all research methodologies and approaches. It specialises in the following sectors: automotive, retail, telecoms, government, travel, financial, FMCG, utilities, online and IT.