Aegis acquires INNER Strategic Research S.A.
3 October 2002
LONDON — AEGIS Research, a division of the Aegis Group plc (Stock: AGS.L on the London Exchange), has acquired INNER Strategic Research S.A. ("INNER"). Based in Madrid, INNER is one of the largest independent full-service market research agencies in Spain.
INNER is the first Spanish acquisition of Aegis Research, which rebrands as Synovate in January 2003. Since 2001 it has been rapidly growing its worldwide coverage and portfolio of solutions, and acquired a number of European research companies including Pegram Walters, Market&More, MEMRB Custom Research and Demoscopie. Its latest acquisition in the region was UK-based Sample Surveys in August.
"The addition of INNER to our company network means not only critical coverage of Spanish and Portuguese consumers on the continent, but significant expansion of our capabilities in Latin America as well," says Aegis Research CEO Adrian Chedore. INNER ranks ninth in the Spanish custom market research market and has offices in Madrid, Barcelona, Lisbon, Buenos Aires, Sao Paulo and Abidjan (Ivory Coast).
Enrique Domingo, General Director of INNER Group, said: "We are really pleased to have reached this agreement with Aegis Research. The integration of INNER represents for us an acknowledgement of our achievements and, most important of all, the guarantee of being able to develop the vision that we share. Until now we have been reinventing the business of research in a limited scope; from now on we will work together to establish new business standards."
Contact(s) for this press release
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Victoria Davidson
Marketing Communications Director, Western Europe |
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Telephone: +44 1732-874-450 |
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About the Company
Aegis Research, which rebrands as Synovate in January 2003, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of leading research solutions. Aegis Research incorporates Market Facts and its subsidiaries in the Americas, Asia Market Intelligence and Research Fact in Asia Pacific and Market&More, Pegram Walters, Demoscopie, Sample Surveys and MEMRB Custom Research Worldwide in Europe, Middle East and Africa. All companies will retain their individual names until the transition to Synovate is completed next year.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business and Aegis Research, soon to rebrand as Synovate. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around 1.0 billion and operates in 60 countries. More information is available at www.aegisplc.com.
About INNER
Founded in 1986, INNER ranks ninth in the Spanish custom market research market. The company is present in Europe (Spain and Portugal), Latin America (Brazil and Argentina) and Africa (Ivory Coast). INNER offers a full range of research services with specialist teams in the consumer and retail, media, pharmaceutical/healthcare, telecommunications/IT and automotive sectors. It also offers advisory and consultancy services on innovation programmes, strategic marketing, brand planning and customer loyalty. INNER has developed its own branded portfolio of research solutions and consultancy systems, and is considered a market leader in qualitative research.