Robert Philpott named CEO of Market Facts Inc., one of nation's top ten research firms
8 October 2002
CHICAGO — ROBERT Philpott, Director of Asia Market Intelligence (AMI), has been named CEO of Market Facts Inc., one of the country's largest research firms, announced Adrian Chedore, CEO of Aegis Research, the UK-based parent company of Market Facts. Philpott recently relocated to the U.S. from Hong Kong to assume his new post. Both Aegis Research and Market Facts Inc. will rename as Synovate in January 2003.
"Market Facts has a tremendous opportunity for future growth as it moves forward as part of Synovate," said Chedore. "The possibilities are wide-reaching and include business expansion, research solutions development, and importing/exporting knowledge and talent with our divisions around the world, all to better serve our growing stable of global corporate clients."
"The work ahead demands a chief executive with expansive knowledge and experience in managing international operations and dealing with cross-cultural environments," said Cheodore. He pointed out Philpott's established track record in handling difficult research issues and business challenges, plus his energy as a leader for ensuring the company's future growth for Synovate in the Americas. "Robert has all these strengths and more, and I am confident in his success in his new position," Chedore concluded.
Prior to this appointment, Philpott was based in Hong Kong where, as Director of Asia Market Intelligence, he was responsible for managing AMI's research business across 11 countries. For the previous six years, he worked to establish AMI's presence in Malaysia, quickly growing the firm to its prominent research position in that marketplace. At the same time, he was responsible for the development of several specialist divisions within Asia Pacific, most notably fostering the international growth of Motoresearch, a part of the Aegis Research organization which is based in Troy, Michigan.
Previously, Philpott had been Managing Director of MRC, the number two research agency in Ireland. Philpott and his family now reside in Lake Forest, Ill.
About the Company
Aegis Research, soon to be renamed Synovate, is a division of the Aegis Group plc, London, U.K., and is the 11th largest market research firm in the world, as reported in the 2002 Global Honomichl Report published by the American Marketing Associations Marketing News Magazine. For 2001, it had revenues of U.S.$266.5 million.
Synovate generates consumer insights that drive competitive marketing solutions. Its worldwide network consists of international research firms Asia Market Intelligence (AMI), Market Facts, Pegram Walters, MEMRB, Demoscopie, Market&More and Research Fact, among others.
In 1999, the company acquired Market Facts, Inc., of Arlington Heights, Ill. Other subsidiaries in the Americas include Market Facts Canada, Marketing Strategy & Planning, Strategy Research Corp., BAIGlobal, Tandem Research Associates, Motoresearch, MarkTrend, and IMR Research.
All of these firms will rebrand as Synovate in January 2003.