Synovate brand launches in January 2003
6 January 2003
LONDON — AS of January 2003, the businesses which comprise the Aegis Research network will rebrand as Synovate.
"This is the final stage in a process which started two years ago and now incorporates 77 offices in 46 countries, creating a company that is one of the largest and most important custom market research agencies in the world," said Adrian Chedore, worldwide CEO.
The name Synovate combines the two key themes of business strategy: synergy and innovation. By leveraging synergy across business units, Synovate can offer powerful new services hand-in-hand with increased competitive advantage. At the same time, the company aims for continuous innovation in marketing solutions, client service deliverables and internal processes.
The Synovate brand mark, which was developed by UK agency Designhouse, depicts two interwoven rings representing interaction and dynamism. All individual companies within Synovate will be shedding their existing corporate identities to adopt the new brand identity.
Contact(s) for this press release
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Victoria Davidson
Marketing Communications Director, Western Europe |
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Telephone: +44 1732-874-450 |
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About the Company
Synovate generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of leading research solutions. Companies which will become Synovate on January 6th are Market Facts and its subsidiaries in the Americas; Asia Market Intelligence and Research Fact in Asia Pacific; and Market&More, Pegram Walters, Demoscopie, The Sample Surveys Research Group, INNER Strategic Research and MEMRB Custom Research Worldwide in Europe, the Middle East and Africa. More information on Synovate is available on www.synovate.com.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business and Synovate. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.04 billion and operates in 60 countries. More information is available at www.aegisplc.com.