Synovate announces acquisition of ViewsCast
5 April 2003
LONDON — GLOBAL market research company Synovate announced this week that it has fully acquired technology company ViewsCast Ltd., which specialises in automated call centre satisfaction monitoring, allowing clients to experience the real 'voice of the customer'.
"ViewsCast was originally developed as a call centre-monitoring tool, but it soon became apparent that this would be an ideal tool for market research," said Global Director of ViewsCast, Bruce Wells. "The move was a natural one, given that Synovate shares many of its clients with ViewsCast including major retail, financial, telecom and IT companies including BT, Powergen and HSBC. All will now have their market research and call centre needs met by one company, with the obvious advantages of synergy between operating departments".
The product is unique in the market research industry. ViewsCast was originally set up in August 2000 specifically to offer call-centre monitoring, with the development of broader applications in market research occurring more recently.
"The addition of ViewsCast to the Synovate portfolio will strengthen and consolidate our offering in many areas, including CRM and customer satisfaction measurement," said Synovate Global CEO Adrian Chedore.
"Synovate already had partial ownership of the company, but we felt the product had such huge potential that we wanted to have full involvement and influence on its development".
For more information about ViewsCast, please call
Bruce Wells on +44 (0) 1932 777800, or visit
www.viewscast.com.
Contact(s) for this press release
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Victoria Davidson
Marketing Communications Director, Western Europe |
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Telephone: +44 1732-874-450 |
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About the Company
Synovate generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of leading research solutions. Companies which will become Synovate on January 6th are Market Facts and its subsidiaries in the Americas; Asia Market Intelligence and Research Fact in Asia Pacific; and Market&More, Pegram Walters, Demoscopie, The Sample Surveys Research Group, INNER Strategic Research and MEMRB Custom Research Worldwide in Europe, the Middle East and Africa. More information on Synovate is available on www.synovate.com.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business and Synovate. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.04 billion and operates in 60 countries. More information is available at www.aegisplc.com.