Synovate announces new Director of Healthcare in the UK


5 August 2003

UNITED KINGDOM — SYNOVATE's Healthcare Division has been strengthened by the appointment of David Bayton as Healthcare Director in the UK.

"Synovate has an excellent reputation in Healthcare, so it's very exciting to be heading up this sector in the UK and enhancing our offering to clients in Europe, the Middle East and Africa" said David. I aim to develop a coordinated network with Healthcare colleagues in other parts of the world, to ensure we deliver first-class research services to our clients.

Bill Pegram, Chairman of Synovate UK, said of David's recruitment "David has an impressive healthcare pedigree and is a well respected figure in the industry. He previously headed up Healthcare at Research International UK and prior to this was Deputy Managing Director at NOP Healthcare. We've been searching for the right person for about a year and when we interviewed David we knew immediately that he had the experience and vision to develop and expand our Healthcare division in EMEA".


Contact(s) for this press release


Victoria Davidson
Marketing Communications Director, Western Europe

Telephone: +44 1732-874-450
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About Synovate Healthcare

Synovate Healthcare is the global specialist healthcare market research arm of Synovate, dedicated to delivering marketing insights to the pharmaceutical and healthcare industries. Synovate Healthcare employs 500 healthcare market research professionals across Europe, US, Canada, Asia Pacific and Japan and offers global fieldwork capabilities.

More information on Synovate Healthcare can be found at www.synovate.com/healthcare.



About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.

For more information on Synovate visit www.synovate.com.



About Aegis Group plc

Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.

More information on Aegis Group plc can be found at www.aegisplc.com.