Synovate adds Censydiam to global network
15 September 2003
LONDON — SYNOVATE, the market research division of Aegis Group plc, announced last Friday (12 September 2003) that it has acquired Censydiam NV, a Belgium research business.
Censydiam employs 170 staff worldwide. Over the next few months the company will rebrand as Synovate Censydiam, a specialist research division.
Censydiam was founded in 1987 and is renowned for its advances in psychodynamic research. Their approach provides more insightful understanding of motivations and satisfaction strategies that the consumer has in respect to different relations or brands. These findings enable product communication to factor in how brands need to be positioned on a global basis for advertising and marketing, whilst taking into account regional or local differences.
"Many of the world's blue-chip companies look to Censydiam's unique style and depth of reporting to create outstanding new product concepts, stronger product launches and more powerful branding," says Synovate CEO Adrian Chedore. "We look forward to offering their insight-driven solutions to our clients worldwide."
Jan Callebaut, CEO of Censydiam and one of its founders, says, "This operation is a fantastic opportunity for Censydiam. It is a historic moment. After 15 years of independent growth, we now enter a new era. The synergistic effects of joining Synovate will help our worldwide clients and will offer new opportunities for our staff."
Contact(s) for this press release
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Alicia Kan
Global Head of Communications |
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Telephone: +1 312 526 4570 |
About the company
Synovate generates consumer insights that drive competitive marketing solutions. The network provides clients cohesive global support and a comprehensive suite of research solutions. Synovate employs 3,000 staff in over 80 offices across 47 countries. More information on Synovate can be found on www.synovate.com
About Censydiam
Censydiam, a leading market research agency, was founded in 1987. It has expanded internationally in the last few years, working for clients such as Heineken, Coca-Cola, Nokia and JTI. The company has 12 offices in Belgium, UK, France, the Netherlands, Germany, Spain, Greece, Italy, the Middle East, Nigeria, Asia and the US. Censydiam's 170 staff operate in more than 60 markets worldwide. More information on Censydiam can be found on www.censydiam.com