Synovate boosts Asia Pacific capabilities with key Indian acquisition
11 9月 2003
HONG KONG — GLOBAL market research company Synovate today announced its full acquisition of Blackstone Market Facts in India.
Headquartered in Mumbai, Blackstone Market Facts is one of the largest full-service research agencies in India, with twelve offices around the sub-continent.
Adrian Chedore, Chief Executive Officer of Synovate Global said that Blackstone Market Facts becomes Synovate�s first fully-owned Indian operation.
"Synovate already had partial ownership—25 per cent—of the company, but we felt the Indian market had so much potential that we wanted to ensure our full involvement in and commitment to what we see as a stellar future.
"We are delighted to have inherited a well-developed research infrastructure around the country and some of the best research minds," he said.
Alok Shanker, Managing Director of Blackstone Market Facts said the deal would give the company the scale, scope and reach it needs to take full advantage of opportunities in the Indian marketplace.
This deal acknowledges the high quality of the team in India and our past achievements but—perhaps more importantly— it now allows us to take the business even further.
"As part of the Synovate group, we can offer our clients global capabilities with local expertise," Mr Shanker said.
Synovate will move quickly to integrate Blackstone Market Facts into the group, giving existing clients in India immediate access to all Synovate research solutions and the global network of more than 80 offices in 47 countries.
Mr Chedore said the dynamic Indian company would also be an attractive addition to the research network for Synovate clients around the world.
Many of our global and regional clients have been using us to conduct work in India for years and our presence there is already an important part of our offering.
"This development means we have 100 per cent control and will be even better positioned to deliver the highest quality service," Mr Chedore said.
Contact(s) for this press release
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Linda Collard
Director, Marketing Communications |
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9/F Leighton Centre |
Telephone: +852 2830 2588 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.