Synovate Limited acquires UK market research business
2 February 2004
LONDON — SYNOVATE Limited ("Synovate"), a company forming part of the "Synovate" division of the Aegis Group plc (Stock: AGS.L on the London Exchange) announced today that it has acquired the business trading as "The Research Business International" from a US based group of companies headed by Maritz Inc..
Based in London, TRBI is one of the UK's largest market research companies, with core strengths in brand and advertising tracking, market studies, segmentation, brand and concept development, and research in specialist areas including healthcare, financial services and the youth market.
"We are very excited that TRBI is now part of Synovate. Such a strong business significantly bolsters Synovate's research presence in the UK, which is one of the most important research markets in the world", said Synovate Worldwide CEO, Adrian Chedore. "The addition of TRBI further enhances our ability to meet client needs through the wealth of qualitative and quantitative research expertise and solutions that TRBI offers".
Laurence Curtis, Chief Executive and Joint Managing Director of TRBI commented: "We are delighted to join such a dynamic company, particularly at this exciting stage in their development. The combination of two such strong players, with some of the best minds in the research world, will significantly strengthen our ability to deliver top quality research insights for both domestic and international clients".
Synovate will move quickly to integrate TRBI, whilst also ensuring that TRBI's business retains the unique strengths that have underpinned its success so far.
For more information about Synovate, please visit www.synovate.com
Contact(s) for this press release
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Victoria Davidson
Marketing Communications Director, Western Europe |
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Telephone: +44 1732-874-450 |
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Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis Group plc can be found at www.aegisplc.com.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.
About TRBI
TRBI was established as The Research Business in 1981 and has grown to become one of the UK's largest market research companies. Core strengths include brand and advertising tracking, market studies, segmentation, brand and concept development, and research in specialist areas including healthcare, financial services and the youth market.