Synovate adds Symmetrics to global network


9 mars 2004

LONDON — SYNOVATE, the market research division of Aegis Group plc, has reached agreement to acquire Symmetrics Marketing Corporation, a US-based customer loyalty measurement and management research and consulting business.

Headquartered in Arizona, Symmetrics has offices in Indiana, California and Texas and employs 53 staff. The company was founded in 1996 by Lawrence Crosby, a pioneer and leader in the customer and employee satisfaction research industry.

Corporate interest in customer satisfaction and loyalty measurement has grown rapidly in recent years and has now matured into a significant sector in market research, accounting for around 16 per cent of global research spend. Symmetrics' customer loyalty solutions are acknowledged as leading edge, using advanced analytics and proven tools for managing customer loyalty as a strategic asset. These solutions will become an important part of Synovate's global offering.

"Research on stakeholder relationships is already an important part of our business," says Synovate CEO Adrian Chedore. "The addition of Symmetrics as a focal point for the development of this work marks a milestone in our commitment to being a leading player in this space."

"We are very excited about becoming part of such an impressive organisation as Synovate," says Crosby, chairman of Symmetrics. "Synovate's goal and our goal is to be the global leader in customer loyalty measurement and management. We believe that together, we now have the resources and the intellectual capital to achieve this vision."


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Alicia Kan
Global Head of Communications

Telephone: +1 312 526 4570
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About the company

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients cohesive global support and a comprehensive suite of research solutions. Synovate employs over 3,000 staff in 81 offices across 46 countries. More information on Synovate can be found at www.synovate.com.

About Aegis Group plc

Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.

More information on Aegis Group plc can be found at www.aegisplc.com.



About Symmetrics

Symmetrics is a strategic marketing science and consulting firm focused on customer relationship marketing and management. More information on Symmetrics can be found here.