Synovate Clients To Benefit From Increased Global Interactive Solutions
22 March 2004
Company Announces New SVP, Director of Interactive Solutions to spearhead effort.
ARLINGTON HEIGHTS, ILLINOIS — SYNOVATE Clients To Benefit From Increased Global Interactive Solutions.
Synovate today announced it will be significantly expanding global commitment to interactive research offerings. The announcement coincided with the appointment of Larry Fisher in the newly created post of Senior Vice President of Interactive Solutions.
"There is no question that our global clients are turning more and more to our interactive tools," said Robert Philpott, CEO of Synovate - Americas. "The addition of Larry to lead our global interactive efforts further illustrates our commitment to being an innovator in this space. He has had tremendous success helping clients throughout the world migrate from off-line to interactive research solutions."
Fisher comes to Synovate from TNS NFO, with 22 years of consumer panel experience in client service and product management. He is extremely active in the emerging interactive arena serving on several AMA Excellence and Performance in Interactive Research forums (EXPLOR), as an editor of the Journal of Interactive Research, and as a founding board member of the Interactive Marketing Research Organization.
"I am excited by the prospect of delivering the benefits - and emerging possibilities - of Interactive research to Synovate's clients," said Fisher. "All the tools and experience are in place at Synovate. Combined with an increased commitment and prioritization from Synovate's global management team, we are well poised to assume a leadership position in this increasingly important area. In the US alone, the technological possibilities are boundless now that more than one third of the US internet population is connected via broadband."
Contact(s) for this press release
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Veronica Jijon
Marketing Director |
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8600 NW 17th St, Ste 100 |
Telephone: +1 305-716-6775 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.