Synovate sharpens focus on regional business in Asia Pacific
24 March 2004
HONG KONG — GLOBAL market research firm Synovate today announced the appointment of Audrey Tan to the new role of Executive Director - International Research.
Tim Balbirnie, Chief Executive Office of Asia Pacific for Synovate, said the move recognises the increasing demand for multi-country research projects across Asia and beyond.
With the ever-growing importance of China in world markets, more and more of our multinational clients are placing emphasis on research across this region. We have sharpened our focus on our regional clients by creating this role to meet their needs. Indeed, these projects necessitate a very close client-agency working relationship.
"Audrey's role will be to develop new regional business and to work closely with these clients the whole way through the research process. She will be very hands-on. The new role speaks to Audrey's talents as she has already been instrumental in managing major regional projects over the last 15 years," he said.
Ms Tan is currently the Managing Director of Synovate's Singapore office. She will take up her Hong Kong-based role on 1 May 2004 and will report directly to Mr Balbirnie.
Mr Balbirnie said the Singapore office would now be managed by Peter Snell, the Chairman of Synovate in Asia Pacific.
"Singapore is a vital market for Synovate - a regional hub with global significance. We are very fortunate to have Peter Snell already in Singapore. He will become more involved with the overall management of the Singapore office, ably assisted by the excellent senior management team already in place," Mr Balbirnie said.
Contact(s) for this press release
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Linda Collard
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9/F Leighton Centre |
Telephone: +852 2830 2588 |
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.