Asian women in pursuit of white skin.
16 6月 2004
HONG KONG — LEADING global market research company, Synovate, today released data showing the ongoing popularity of skin-whitening products across the Asian region.
The April 2004 study showed that, overall, 38% of women surveyed in Hong Kong, Korea, Malaysia, the Philippines and Taiwan use the products. This is up from 34% in February 2002.
Daisy Sam, Associate Director of Synovate Hong Kong said that the study also looked at why women desire fairer complexions.
"Across the region, 61% of respondents agreed that they look younger with a fair complexion, 49% believe that whiter skin can cover wrinkles and age spots and 43% are more attracted to members of the opposite sex with fair complexions."
"Despite 41% stating they have used the products to little or no difference, it looks like skin-whitening is a strengthening trend in Asia. It's that classic 'want what you don't have' part of human nature... many people with Asian complexions want to be fairer, and many people with fair complexions go to a great deal of trouble to tan their skin darker," she said.
Main findings
Q1. Are you currently using any skin whitening products? (Female only)
Q2. Which skin whitening brands are you currently using? (Female only)
Q3. Which are the most important issues to you when determining which product to purchase / use?
Q4. Which of the following statements do you agree with?
Q5a. If you had to design the ideal look for yourself, which of the following celebrities' skin colours would you use on your face? (Female only)
Q5b. If you had to design the ideal girlfriend / partner, which of the following celebrities' skin colours would you use on her face? (Male only)
Contact(s) for this press release
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Linda Collard
Director, Marketing Communications |
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9/F Leighton Centre |
Telephone: +852 2830 2588 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis Group plc can be found at www.aegisplc.com.