Synovate expands into Southern Africa
22 June 2004
LONDON — SYNOVATE, the market research division of Aegis Group plc, today announced that it has acquired Proactive Insight, a South African research business.
Proactive Insight is one of the top three research companies in South Africa, with over 350 employees and offices in Johannesburg, Cape Town, Durban, West Rand, Port Elizabeth and Pretoria. The company has particularly strong expertise in the automotive, financial services, media, energy, telecoms, manufacturing and IT sectors and services a number of blue chip multinational clients.
"This acquisition expands Synovate's global reach into Southern Africa, complementing our existing operations in North and West Africa" says Synovate CEO Adrian Chedore. "Furthermore, Proactive Insight's robust automotive capabilities will increase our weight in that key sector."
Proactive Insight Managing Director Albert McLean says: "This event brings great opportunities to Proactive Insight's clients and employees and to Synovate. We are extremely excited about this development as it will broaden our client base as well as bring Synovate's leading-edge solutions to our clients."
Mr Chedore adds that Proactive Insight will be a valuable addition to the research network for Synovate clients around the world.
"We have used Proactive Insight to conduct projects in Southern Africa for many of our global clients over the years, and now we will be even better positioned to deliver the highest value and quality." Mr Chedore says.
Contact(s) for this press release
|
John Surrey
Director - Marketing & Communications |
|
|
Synovate |
Tel: +357 22 366 233 |
About Proactive Insight
Proactive Insight is the primary supplier of customer research to the South African market, offering the highest levels of marketing research experience and expertise. The company is ISO9001:2000 certified. More information is available at www.proactive.co.za
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis Group plc can be found at www.aegisplc.com.