Medical Aid, ending the war in Iraq, and affordable college education top the list of key issues for hispanics in upcoming election
30 September 2004
CHICAGO, ILLINOIS — SURVEY results released today by Synovate, a leading global market research company, ranked the main issues concerning major Hispanic communities in the United States regarding the upcoming presidential election. Additionally, the report served to contrast Hispanic priorities with those voiced by non-Hispanics.
Surveyed during the week ending September 3, 2004, respondents consisted of nationally representative groups of 500 Hispanic and 500 non-Hispanic households. "Medical aid for the uninsured," "ending the war in Iraq quickly," "making college education more affordable," and "lowering the cost of health insurance" were the most important among a list of eleven issues presented to respondents within the Hispanic community.
Synovate Hispanic Consumer Panel also determines a respondent's level of acculturation in the U.S. Acculturation is the process by which a person learns a new culture, through a subtle interplay between "host" and "home" cultures. In this study, highly acculturated Hispanics were far more likely to be registered to vote than partially acculturated or unacculturated Hispanics. In addition, highly acculturated respondents were concerned with issues, more consistently in line with the general population, such as "stronger enforcement of drug laws" and "lowering income taxes." A notable exception is a concern with "protection from terrorist attack," which was rated highly among the general population (2nd overall) but appeared further down the list of Hispanic concerns (6th overall).
"Given the highly urban concentration of Hispanics, this finding is telling," said Lawrence Fisher, Senior Vice President of Synovate and senior author of this study. "Hispanics simply have more pressing concerns, such as rising medical costs, affordable health insurance, and ending a lingering and costly war. With the rapid growth of Hispanic communities throughout the U.S., it is critical to hear their voices and concerns, especially in view of the upcoming presidential election."
With 35 years of experience in the Hispanic market, including the nation's first Hispanic research panel, and more than 55 years of experience managing consumer panels, Synovate is in an unrivaled position to explore Hispanic political, social, and market concerns.
Contact(s) for this press release
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Veronica Jijon
Marketing Director |
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8600 NW 17th St, Ste 100 |
Telephone: +1 305-716-6775 |
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Jessica Hatcher
Ruder Finn |
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Telephone: +1 312 329 3971 |
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Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.