Synovate appoints Garton to regional media role
28 September 2004
HONG KONG — SYNOVATE, a top ten global research company, today announced the appointment of Steve Garton to the position of Director, Media Research - Asia Pacific.
Tim Balbirnie, CEO of Asia Pacific said that since Garton joined Synovate two years ago as Media Director for Hong Kong, he has been heavily involved in the development of Synovate's media business on a widening range of fronts.
"I am delighted to make this appointment, acknowledging Steve's enormous contribution to our business and his position as a thought-leader in the wider Asia Pacific media industry".
"Under Steve's stewardship, Synovate PAX, our regional media survey for the top tier of income earners across Asia Pacific, has become the currency for planning regional media advertising campaigns. It is now used by virtually all major media specialists and the majority of regional broadcasters and publishers." he said.
2004 has seen the first full round of Synovate PAX data collection completed in the Middle East, marking a further geographic expansion of the service.
"Also under Steve's guidance, we have an ever-growing range of projects being placed by media specialists to investigate the effect of advertising and media relationships".
"Synovate offices across the region are now significantly enhancing their local media presence and with substantial increases in business, we are confident that this expansion will continue to gain pace. Going forward, Steve will be spending a considerable amount of time assisting our offices to further develop their media experience." Mr Balbirnie said.
Garton has over 30 years of media, advertising and market research experience in the Asia Pacific region and holds an MA degree in sciences at Oxford University.
Contact(s) for this press release
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Linda Collard
Director, Marketing Communications |
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9/F Leighton Centre |
Telephone: +852 2830 2588 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 employees across 62 countries.
For more information on Synovate visit www.synovate.com.