Synovate appoints new Managing Director in Singapore
14 October 2004
SINGAPORE — GLOBAL market research firm Synovate today announced the appointment of Miranda Cheung to the role of Managing Director of the Singapore office.
Reporting directly to the CEO of Asia Pacific, Ms Cheung will be responsible for managing and developing Synovate's research business across the nation.
Tim Balbirnie, CEO of Synovate Asia Pacific, said the company was delighted to have such a high-calibre candidate within its existing management team.
"Singapore is a vital market for Synovate - a regional hub with global significance - and Miranda brings a great wealth of research and management experience to the role. I have no doubt that her energy and enthusiasm - along with that of our strong Singapore team - will further enhance Synovate's reputation as one of the leading and most innovative research companies in Singapore," he said.
As Director, Asia Pacific, Ms Cheung has been instrumental in winning significant business for Synovate. She has been with Synovate (formerly AMI) for 10 years and her career has developed through media research, international research and business development across the region and world.
"This new appointment is the next logical progression in her career and Miranda will be ably supported by an excellent and well-established senior management team in Singapore," Mr Balbirnie said.
Ms Cheung is currently based in Hong Kong as Director, Asia Pacific, with responsibility for global and regional business development. She will continue in this role as well as making the move to Singapore on 1 January 2005.
Contact(s) for this press release
|
Henrietta Sung
Synovate Marketing Manager |
|
|
Telephone: +1 647 837 5053 |
|
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.