Synovate enhances Japanese capabilities with acquisition of CORAL Pacific
20 May 2005
HONG KONG — SYNOVATE the market research division of Aegis Group plc (Stock: AGS.L on the London Exchange), announced today that it has acquired CORAL Pacific Inc., a Japanese research business.
Established in 1993, CORAL Pacific is a full service market research business headquartered in Tokyo. The company provides market research for several leading consumer packaged goods manufacturers, primarily in the areas of brand and advertising tracking studies and product testing.
Synovate Global CEO, Adrian Chedore, said the CORAL Pacific acquisition boosted Synovate's already-strong presence in Japan and provided additional operational capabilities.
This acquisition makes a great deal of sense for both CORAL Pacific and Synovate - the companies are complementary in terms of clients and the sectors serviced.
While CORAL Pacific is not a large company, it has an excellent reputation and significant business with important FMCG companies. We are delighted to welcome another high-grade research company and its people to the Synovate team.
"In addition, the company's face-to-face fieldwork capability will be immediately utilised to provide our clients with an even more comprehensive range of data collection services," he said.
The CORAL Pacific business will integrate with Synovate's existing Japanese operations straight away, under the leadership of Synovate Japan Managing Director, Rika Fujiki.
Tsuneo Arai, President of CORAL Pacific, said the company's clients would benefit from Synovate's strength, resources and advanced proprietary solutions.
"We look forward to great future success working as part of Synovate's dynamic network. The company shares our philosophy on client service and innovative research. Joining its global network will allow us to provide extended services, both national and international, to our clients," Mr Arai said.
Mr Arai will join the Synovate team as Chairman for the Japanese business.
Contact(s) for this press release
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Linda Collard
Director, Marketing Communications |
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9/F Leighton Centre |
Telephone: +852 2830 2588 |
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis Group plc can be found at www.aegisplc.com.
About CORAL Pacific
CORAL Pacific is a market-research and consulting company staffed by bi-cultural specialists who have a long track record in marketing and marketing research at global corporations. In addition to research findings, CORAL Pacific can provide broad and insightful interpretations of the results and their implications for follow-up action. CORAL stands for Consumer Oriented Research Analysis and Learning. More information on CORAL Pacific can be found at www.cpij.co.jp.