Synovate appoints Andrea Stokes Vice President, Travel & Leisure
20 7月 2005
CHICAGO — Synovate, the leading market research firm, announced today that Andrea Stokes has been appointed vice president of client service of Synovate Americas' Travel and Leisure practice. Stokes brings with her more than 15 years of research experience, and has been named one of Travel Agent Magazine's "Rising Stars of 2001" and Travel Weekly Magazine's 2003 "Top 40 Under Age 40."
Most recently, Stokes was the managing director of marketing and international research at the Travel Industry Association of America (TIA). Over her tenure, her responsibilities included measurement of consumer travel behavior, media usage and use of the Internet for travel planning and booking, as well as forecasting of travel volume and tracking consumer travel across all sectors of the U.S. travel industry. Additionally, she was tasked with the analysis of demographic and consumer behavior information to identify emerging travel trends and new market segments in the U.S., United Kingdom, Japan, and Brazil.
In her new position, Stokes will be responsible for developing client relationships and expanding Synovate's marketshare in the Travel and Leisure sector. To acheive this goal, she will maintain active involvement in the overall direction of all client assignments, service clients in the sector and consult with existing clients regarding study design and research methodology on projects to ensure the study design meets the research objectives.
Contact(s) for this press release
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Veronica Jijon
Marketing Director |
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8600 NW 17th St, Ste 100 |
Telephone: +1 305-716-6775 |
Synovate Travel and Leisure is comprised of airline, cruise, hotel and travel research experts with a reputation for providing approachable, personal client service. Synovate's Travel and Leisure team understands the unique marketing and research needs of the travel and tourism industry. Find out more about Synovate travel and tourism research.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.