Too busy for a vacation? Timeshares offer owners "required" relaxation time with little effort
15 八月 2005
CHICAGO — As a collective society, we are working more and relaxing less. Time is not the only obstacle standing in the way of a nice vacation, but Americans are also discouraged by the amount of work that goes into a vacation. A separate year-round vacation home brings with it the need to furnish, maintain and repair, clean and pay utility bills. According to a new Synovate Travel & Leisure survey, when looking for a true break from their hard-working lives, more and more Americans are turning to timeshares.
The research reveals what Americans perceive as the primary benefit of timeshare and vacation ownership: guaranteed vacations to desirable destinations. Of the estimated four million Americans that own timeshares, one in three (32 percent) timeshare owners cite the primary reason for purchasing a timeshare is having a guaranteed vacation, and one in four (26 percent) say that the benefit of timeshare ownership is the ongoing choice of popular destinations.
"The negative connotations surrounding timeshares are a thing of the past," said Sheri Lambert, Synovate's Sector Head of Travel and Leisure. "Timeshares provide luxury vacations in a cost effective manner. As further evidence of the growing popularity, Hilton, Marriott and Disney Vacation Clubs are all currently providing a product in the timeshare space."
Timeshare and vacation ownership is a leading growth component in the travel and tourism industry. According to the American Resort Development Association (ARDA), U.S. timeshare sales volume reached $7.87 billion in 2004, a 21.4 percent increase over 2003. Even with the growing popularity, the majority of Americans do not own timeshares. Synovate's results show that the majority of non-owners (50 percent) cite the upfront expense as the primary reason. Yet about one in five (20 percent) non-owners have considered ownership in the past, suggesting that the timeshare and vacation ownership industry has potential for even stronger growth.
These results are based on Synovate's Travel eGage® survey of 10,000 American adults conducted June 29 to July 1, 2005.
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Synovate eGage® is a bi-monthly online omnibus survey of 10,000 nationally representative households across the United States. Data are weighted to match the general population demographically. The margin of error is +/- 1 .1 percentage points. Find out more about Synovate eGage®.
About Synovate Travel and Leisure
Synovate Travel and Leisure is comprised of airline, cruise, hotel and travel research experts with a reputation for providing approachable, personal client service. Synovate's Travel and Leisure team understands the unique marketing and research needs of the travel and tourism industry. Find out more about Synovate travel and tourism research.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.