Hawaii and Caribbean resort vacations: The Fall's top getaway destinations
2 9月 2005
Many consumers are looking for a warm resort vacation this fall but how are they getting there?
CHICAGO — Although the approaching fall season is bustling with back-to-school days, football games and business meetings, Americans are still dreaming of that idyllic island resort getaway before winter's chill sets in. But where are people going? Who are they going with? What are they doing? According to a new Synovate Travel & Leisure survey, when looking for a vacation, the majority of Americans are turning to tropical destination resorts such as Hawaii and the Caribbean.
Results of a new survey of American adults, conducted by global market research firm Synovate, shows that Americans would most likely choose Hawaii (27 percent) and the Caribbean (23 percent) for a resort destination this fall. After these destinations, Americans are most likely to choose a resort in the Mid–Atlantic region (14 percent) or in Florida (13 percent).
Interestingly, the survey also reveals that among Americans with children in the home, most would take the kids along (66 percent). Those without children at home would most likely spend the resort stay with a spouse/significant other (55 percent). Yet regardless of who they would travel with, Americans find that resorts are appealing destinations, especially those on the water. Whether it be a beach, a lake, or a bay, Americans say the water is the most appealing aspect of a resort vacation. Resorts are also attractive for the activities and food they offer.
"Many resorts properties are offering 'get one night free' promotions this fall—and for good reason," said Sheri Lambert, Synovate's Sector Head of Travel and Leisure. "Many Americans who would take advantage of such promotions are likely to spend the savings at the resort anyway. For example, 25 percent would spend the savings on a full–course dinner at the resort and 19 percent would spend a day at the spa." Still, 28 percent would be generous and spend the savings on souvenirs and gifts. Others would be frugal and save the money for a future vacation (25 percent).
These results are based on a Synovate Travel eGage® survey conducted August 10 -13, 2005.
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Synovate eGage® is a bi-monthly online omnibus survey of 10,000 nationally representative households across the United States. Data are weighted to match the general population demographically. The margin of error is +/- 1 .1 percentage points. Find out more about Synovate eGage®.
About Synovate Travel and Leisure
Synovate Travel and Leisure is comprised of airline, cruise, hotel and travel research experts with a reputation for providing approachable, personal client service. Synovate's Travel and Leisure team understands the unique marketing and research needs of the travel and tourism industry. Find out more about Synovate travel and tourism research.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.