Synovate establishes Australian Motoresearch business
26 September 2005
HONG KONG — Synovate, a top ten global research company, today announced the appointment of Peter Riley to the position of Director, Synovate Motoresearch Australia.
Reporting jointly to Synovate Global Director Motoresearch, Jon O'Loughlin, and CEO of the recently acquired Market Equity business, Brent Stewart, Peter will lead Synovate's dedicated automotive research unit in Australia.
Jon O'Loughlin said Peter's appointment marked the establishment of Synovate Motoresearch in Australia.
"Peter's expertise and depth of experience in automotive research is a great asset that will be instrumental in leveraging the insight and services of the global Synovate Motoresearch operation for the benefit of our clients locally and offshore.
"With Peter's industry knowledge and the resources of the Market Equity group, Synovate Motoresearch will immediately be able to offer full service Australian automotive research capabilities," Mr O'Loughlin said.
Brent Stewart said he was very pleased to be adding Synovate Motoresearch to the growing Australian business.
"We are delighted to have Peter on board to help drive Synovate Motoresearch excellence and look forward to working with him to provide a complete market research platform for automobile marketers in Australia," Mr Stewart added.
With a personal passion for cars and more than twenty years of automotive research experience gained in the UK and Australia, Peter has an in-depth knowledge of the Australian automotive industry and has worked closely with large Australian and international car companies.
Contact(s) for this press release
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Georgia McCafferty
Marketing and Communications Manager Asia |
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9/F Leighton Centre |
Telephone: +852 2837 8277 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.