Synovate reveals first ever readership figures for Hong Kong's free newspapers
22 September 2005
HONG KONG — Leading global research company Synovate today released the first ever publicly available audience reach figures for Hong Kong's free newspapers – Metro Daily, Headline Daily and AM730.
Steve Garton, Synovate's Director of Media Research in Asia Pacific said that the figures show that the free newspapers have significant readership.
"This is the first time the industry has had access to current information on the readership levels of free newspapers in Hong Kong.
"The figures are very healthy and verify that these papers an important part of the media mix for marketers – and an important component of the broader picture of media audiences we intend to track in our Media Atlas study," he said.
The figures are part of Synovate's pilot Media Atlas study in Hong Kong.
Please see attached file for readership figures.
Download readership figures (PDF, 49Kb)
Contact(s) for this press release
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Linda Collard
Director, Marketing Communications |
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9/F Leighton Centre |
Telephone: +852 2830 2588 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.
About Media Atlas
Synovate Media Atlas will track spending patterns and media habits, using computer-assisted telephone interviews (CATI) to reach into the homes of Hong Kong's population. This technique allows a full and accurate representation of all of society.
The survey looks at local media consumption, product and service ownership, future intention to purchase and lifestyle.