News from 2006
21 December 2006
Do motorsports rev up brands?
NICOSIA — More than one-third of motor racing fans would be influenced by a manufacturer's success on the racing circuit...
18 December 2006
Dr. Franck Sarrazit appointed Senior Vice President and Director of Synovate Censydiam in North America
MIAMI — Synovate, a top ten global market research company, announced the addition of Dr. Franck Sarrazit as the new...
6 December 2006
'Tis the season to stress about spending
CANADA — The number one cause of holiday stress for Canadians is financial, according to a new survey by global market...
5 December 2006
Synovate survey shows rich insights into low income consumers
HONG KONG — Low income consumers in the world's emerging markets want many of the same things out of life and the same...
30 November 2006
Female lung cancer is on the rise in Europe, reveals Synovate Healthcare Global Tandem Oncology Monitor
LONDON — Data from the European arm of the Synovate Healthcare Global Tandem Oncology Monitor (GTOM) reveals a rise in...
Synovate reinvents brand research
CAPE TOWN — Synovate has launched a revolutionary new market research system which allows brand owners to consistently...
28 November 2006
No fat, sugar or calories, please. New study shows Americans are choosing healthier beverages
According to a recent survey by global market research firm Synovate, American consumers are choosing healthier beverages now...
17 November 2006
Synovate Healthcare extends global reach of Hepatitis B and Hepatitis C Global Therapy
LONDON — Synovate Healthcare – the healthcare practice of global research agency, Synovate – has announced the...
16 November 2006
Picture this: Digital cameras will be the hottest item in Canada this Christmas
Home electronics and technology are hot among Canadian consumers, with up to 3.7 million households planning to buy a 'gadget'...
14 November 2006
Hong Kong brands take nine out of top ten spots in Brand Admiration Survey
Ocean Park, The Peninsula and Cathay Pacific most Admired Brands in Hong Kong
8 November 2006
Synovate survey illuminates the heroes, hopes and digital lives of connected Young Asians
HONG KONG — Jackie Chan is young Asians' favourite movie star, David Beckham their favourite sports star and family the...
25 October 2006
Synovate survey shows coffee culture now firmly established in Hong Kong
HONG KONG — Coffee culture is thriving in Hong Kong with close to one third of residents now purchasing ready-to-drink...
20 October 2006
Synovate survey shows Australia's elite are Asia Pacific's most logged-on, intoxicating, credit-driven consumers
SYDNEY — Wealthy Australians are the most internet-savvy, alcohol-loving, cultured and credit-indebted consumers in Asia...
19 October 2006
Asia's Top 1,000 brands for 2006 unveiled
HONG KONG — Leading media, advertising and marketing publication Media magazine, together with global market research...
16 October 2006
The Synovate Quality Awards 2006 winners announced
BRYANSTON — Synovate today announced the winners of The Synovate Quality Awards 2006 for Product Quality.
The highly...
Synovate survey shows India's elite splurge on luxury and technology - but fitness is catching on
INDIA — Synovate, a leading global market intelligence company, today released information from the 2006 Synovate PAX...
9 October 2006
New study shows that one-third of Americans would try meal preparation kitchens
CHICAGO — Home cooked meals not actually cooked in the home may be what's for dinner, according to a new survey by global...
5 October 2006
Synovate survey shows Hong Kong affluent tuning in and toning up
HONG KONG — Synovate, a leading global market intelligence company, today released information from the 2006 Synovate PAX...
Uday Kagal dons mantle as Synovate Mumbai Branch Head
INDIA — Leading global market intelligence firm, Synovate has appointed Uday Kagal as its head of Mumbai branch operations...
3 October 2006
Synovate PAX survey shows a decade of growth in Asia
Highlights spending power of Asia's elites as well as ten year trends in consumption
Synovate survey shows Singapore affluent on the rise
Synovate PAX results show dramatic increases in Singapore product ownership, property investment…and exercise
Survey shows the emergence of the digital generation in Asia
SINGAPORE — Leading global research company Synovate, today released the 2006 results for Synovate PAX, a survey that...
25 September 2006
The tourist trade-off - Synovate survey reveals the costs and benefits of inbound tourism
HONG KONG — Japanese are considered the most courteous tourists and mainland Chinese the most impolite, but Hong Kong...
22 September 2006
Synovate reveals significant hidden audiences with Media Atlas
KUALA LUMPUR — Synovate, a global market intelligence company, today revealed the first full year results of the Media...
Will new air travel restrictions keep travellers closer to home?
CHICAGO — The new restrictions at the airport will deter some consumers from air travel but it's the ongoing threat of...
20 September 2006
'Moving the needle' on Customer Loyalty isn't just about measurement
SYDNEY — Speaking at a Synovate seminar today, Dr Larry Crosby, a recognised world leader in the field of customer...
Here comes "Generation Serious"
New study shows that today's young people feel time and play deprived
18 September 2006
Makro Philippines appoints Synovate Aztec in new data alliance
MANILA — Makro Philippines has appointed Synovate Aztec as the data agent for the release of Makro named chain scan data...
14 September 2006
Results of Media Atlas survey – media consumption and lifestyle of Greater Manila consumers
MANILA — Synovate, a leading global market intelligence company, today released data from the first ever Media Atlas...
New research shows upscale consumer habits and media reach across Greater Manila
MANILA — Synovate, a leading global market intelligence company, today launched the Philippines' first industry-backed...
13 September 2006
Hispanics outpace general market in entertainment and next-generation technological gadgets
Children, acculturation, impact ownership
31 August 2006
Research shows plasma trumps LCD in consumer preference
Seeing is believing: Consumers significantly prefer plasma TVs after viewing in home conditions
24 August 2006
I can't live without my mobile phone–and a digital manners manual
HONG KONG — Sixty percent of Asian consumers are unable to live without their mobile phone and two thirds of Asians...
16 August 2006
Study shows strong consumer consideration for Flex Fuel Vehicles including E85 Plug-in hybrids peak interest
DETROIT — A new study by global market research company Synovate shows that 37% of US consumers would consider purchasing...
9 August 2006
Synovate initiates 'From Now to Wow'
CHICAGO — Synovate today launched a major initiative to promote growth and better align the company with the needs of...
Meet the "Stressettes": Young women feeling the pressure to be and have it all
CHICAGO — Every generation of young women faces some identity struggles, but a recent study suggests that today's women...
7 August 2006
Industry endorsement for Synovate Media Atlas Bangkok underlines its value to advertisers
BANGKOK — In a move that cements its place in the media landscape, Synovate's Media Atlas survey has now received...
4 August 2006
Robert Skolnick Appointed CEO for Synovate in North America
NEW YORK — Synovate, a top ten global market research company, has announced that Robert Skolnick has been appointed Chief...
2 August 2006
GM Foods – Delight or Fright?
NICOSIA — Anything that makes food taste better is fine, according to 62 percent of South Africans who are familiar with...
28 July 2006
Staying wired on vacation; Travelers' use of technology on the road
WASHINGTON, DC — While the point of a vacation may be to "get away from it all," travelers bring a surprising amount of...
Synovate promotes Chang to Managing Director of Taiwan office
HONG KONG — Synovate, a top ten global research company, today announced the appointment of Jenny Chang to the position of...
24 July 2006
Synovate establishes Loyalty practice in Australia
SYDNEY — Synovate, a leading global market research company, today announced the appointment of Mark Poolman to the...
10 July 2006
Synovate announces expansion of its global media research services
New appointments in global and Asia Pacific roles
6 July 2006
Media Atlas initiative announced for the Philippines
MANILA — Synovate, a leading global market research company, today announced a new industry-backed media survey has...
3 July 2006
Living with – or without – technology
Almost half of us think new technology looks cool even if we don't understand it, according to a recent Synovate survey. The...
29 June 2006
Synovate PAX shows media reach into Middle East elites
DUBAI — Global market research company Synovate has released data from the Synovate PAX survey for early 2006 showing the...
22 June 2006
Synovate continues rapid expansion in China with new Hangzhou office
HONG KONG — Leading global research company Synovate today announced plans for a new Hangzhou operation, the company's...
9 June 2006
Synovate releases first local media survey results for Hong Kong
HONG KONG — Synovate today released the first Synovate Media Atlas results for Hong Kong, showing large local media...
6 June 2006
Shooting for World Cup glory
NICOSIA — Brazil are the overwhelming favourite to win the 2006 World Cup, a recent Synovate survey has found. And it's no...
26 May 2006
Are we ready for alternative engine technologies?
NICOSIA — Despite record oil prices in most countries and concerns about global pollution levels, awareness and adoption...
23 May 2006
Synovate PAX highlights spending power of regional elite
DUBAI — Global market research company Synovate today announced early 2006 results for Synovate PAX, a survey that brings...
16 May 2006
New Study Shows U.S. Bartenders Spirited about Sales Potential for 2006; Expect high growth in domestic beers
If bartenders and bar managers' "spirits" about their business is correct, 2006 may prove to be a stellar year for all sectors...
10 May 2006
Hurricane-affected areas in U.S. still struggling to bring in travellers
A recent survey by global market research firm Synovate and travel research consulting group DataPath Systems shows that...
Survey finds that digital music matters
The Synovate Music Matters survey looks at downloading, digital music, piracy and opportunities for the industry
Musical youth: Survey finds music is powered by technology (and passion) for the Under 25s
The Synovate Music Matters survey looks at North Asians under 25 years old
Survey looks at how music fits into people's lives
The Synovate Music Matters survey looks at music and lifestyle, the origin of people's music and views on brands partnering with artists
2 May 2006
Is employee loyalty a thing of the past?
NICOSIA — Forty percent of employees think it's no longer possible to be as loyal to a company as in the past, with the...
27 April 2006
Mail Monitor® reports record six billion credit card offers mailed in U.S. during 2005
Over six billion credit card offers were mailed to U.S. consumers in 2005, according to Mail Monitor®, the direct mail...
25 April 2006
Canadians enthusiastic about Wal-Mart
A recent study conducted by global market research firm Synovate revealed that Canadians are pro Wal-Mart. The results were...
6 April 2006
Older men find older women "just as attractive" as their younger counterparts, survey shows
More than half of senior French men polled say a woman's beauty peaks in her 40s
5 April 2006
Synovate expands Technology & Telecom group with four new additions
Global market research company Synovate has announced the addition of four new executives in its Technology & Telecom group...
3 April 2006
Top manufacturers in tight tussle for awards. Result of the Synovate Quality Awards 2006
JOHANNESBURG — Nissan has worked its way to the top of the Synovate Quality Awards in a closely-contested and high-scoring...
28 March 2006
Many Americans already making plans for summer travel
WASHINGTON, DC — According to January's TIA/Synovate Voice of the Traveler Survey, a substantial majority (81%) of Americans who...
Synovate adds Mexico to its global research network Appoints Evelyn Jabiles as Managing Director, Mexico
Global market research company Synovate today announced the launch of its new office in Mexico City. To lead this initiative,...
21 March 2006
Synovate boosts Business Consulting team in Greater China
HONG KONG — Synovate, a top ten global research company, today announced the appointment of Florence Chiang to the new...
17 March 2006
Synovate Americas Chief Executive Officer Robert Philpott appointed Global Chief Operating Officer
Global market research firm Synovate announced today that Robert Philpott, CEO for Synovate Americas, has added the post of...
16 March 2006
Hofmeyr joins Synovate as Global Head of Insights for new brand practice
HONG KONG — LEADING brand commitment expert Jan H. Hofmeyr has been appointed Global Head of Insights for Synovate Brand...
13 March 2006
Synovate Appoints Global HR Director
Global market research company, Synovate, announced the appointment of Gavin Pommernelle as Global HR Director.
Pommernelle...
10 March 2006
Bird Flu: Is anyone ducking the issue?
NICOSIA — Almost half of Indonesians, Turks and Greeks have stopped eating chicken as a result of the threat of bird flu,...
8 March 2006
Synovate signs deal with KDPaine & Partners to deliver affordable PR measurement throughout Asia
HONG KONG — Synovate today announced that it had signed a licensing agreement to market US-based KDPaine & Partners'...
27 February 2006
Symmetrics Rebrands to Synovate Loyalty; Launches Global Practice
CHICAGO — Synovate, the global market research firm belonging to Aegis Group plc, has announced that its Loyalty practice,...
22 February 2006
Olympic team exceeds Canadian expectations
MONTREAL — The Canadian Olympic team has already exceeded the expectations of most Canadians, according to a recent study...
17 February 2006
Synovate significantly increases Hispanic membership on its panels provides quality access to Hispanic consumers' attitudes and preferences
CHICAGO — Synovate, one of the world's largest market research firms, today announced that Hispanic membership on its...
15 February 2006
Tesco and AZTEC to provide advanced analysis to Malaysian retail industry
KUALA LUMPUR — Tesco and AZTEC Information Systems (AZTEC) have teamed up to provide detailed sales data analysis to...
14 February 2006
Synovate executive named one of top business leaders in Vancouver "40 under 40"
Ian Pierpoint, head of youth division, named to annual list of top young business talent
Synovate announces new head of Solutions' Team in the Americas
NEW YORK — Global market research company Synovate has announced the addition of Joel Rubinson as Senior Vice President...
7 February 2006
Carrefour Malaysia appoints AZTEC in new data alliance
KUALA LUMPUR — Carrefour has appointed AZTEC Information Systems (AZTEC) as exclusive data agent for the release of...
26 January 2006
Synovate survey finds high oil prices fuelling financial and emotional anxiety
HONG KONG — High oil prices are having a detrimental effect on Asian consumers' family budgets, as well as their peace of...
23 January 2006
Synovate expands travel & tourism capabilities with new Vice President of client services
Chicago, IL — Global market research firm Synovate today announced the appointment of Lisa Araj as Vice President
of...
10 January 2006
Synovate diversity announces 2006 U.S. Diversity Markets Report book and seminars provide an In-depth look on minorities in America
Synovate's Diversity Group has announced the upcoming release of its new 2006 U.S. Diversity
Markets Report – an...
New study shows that African-Americans most likely to stick with their New Year's Resolution to get healthier
CHICAGO, IL — The majority of Americans resolve to live a healthier lifestyle every January but African-Americans are the...