Shopper numbers suggest more believe England can win
12 juin 2006
Synovate Retail Performance had forecast a UK wide week-on-week drop in retail traffic of 8.9% based on its figures from 2002, but in fact numbers were down 13.7% on Saturday 10th June versus the previous Saturday (3rd June). As predicted DIY and homeware, because of a strong male shopper bias suffered worst, being down 15.0%. Interestingly this figure is slightly lower than predicted (-16.6%) suggesting perhaps that more women are watching this World Cup than last.
Dr Tim Denison, Director of Knowledge Management at Synovate Retail Performance commented; "It is likely that more women got into the World Cup match spirit this year and that the hot weather also encouraged people to engage in a weekend party atmosphere where barbecues and family-centric events tie people to the home. Retailers can be encouraged that there will be some displacement of non-football-focussed shopping, which suggests that shopper numbers on days either side of England games are likely to rise slightly.
"What perhaps is most significant is that a greater proportion of potential shoppers stayed home than at the start of the 2002 finals. Could this signify the greater and more-widely held belief in English success now?"
Retailers or analysts wishing to find out more about Synovate Retail Performance's award-winning customer services should contact Dr Denison at Synovate Retail Performance on 01908 682700. Media enquiries should be directed to Theo Chalmers at Verve PR on 01908 275271.
Contact(s) for this press release
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Tim Denison
Synovate Retail Performance |
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34 Walker Avenue |
Tel. +44 (0) 1908 682 700 |
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Theo Chalmers
Managing Director, Verve Public Relations |
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Park House, 8 Grove Ash |
Tel. +44 1908 275 271 |
Synovate Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide. Its core products – Shopper Count, Shopper Interact and Shopper Engage – scientifically measure all aspects of a shopper experience from store entry to exit. Originally founded as Solution Products Systems Ltd (SPSL) in the UK in 1998, it was acquired by Synovate in December 2007 and now offers unrivalled global reach and scalability through Synovate's network of in-country teams and three specialist hubs based in Europe, North America and the Far East.
It supplies national and international retailers with essential business metrics to drive accountability and performance improvement. Synovate Retail Performance harnesses powerful retail and shopper intelligence and creates real deployable insight, to deliver its mantra of "Measure, Manage, Improve" to clients.
Synovate Retail Performance is home to the Retail Traffic Index series, which for over 10 years has been the industry's leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG / Synovate Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing. Synovate Retail Performance is part of Synovate Customer Experience, Synovate's global business practice specialising in the profitable management of the total sum of all customer interactions.
For more information on Synovate Retail Performance click here.
About The Retail Traffic Index (RTI)
The RTI from Synovate Retail Performance is regarded as the national benchmark of retail shopper traffic flow. It is constructed using a nationally representative sample of over 520 million visits to over 3,100 retail premises per annum across the UK, excluding the grocery, convenience and minor retail service sectors.
For further details and a full explanation see here.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.