Shopper numbers suggest more believe England can win
12 June 2006
Synovate Retail Performance had forecast a UK wide week-on-week drop in retail traffic of 8.9% based on its figures from 2002, but in fact numbers were down 13.7% on Saturday 10th June versus the previous Saturday (3rd June). As predicted DIY and homeware, because of a strong male shopper bias suffered worst, being down 15.0%. Interestingly this figure is slightly lower than predicted (-16.6%) suggesting perhaps that more women are watching this World Cup than last.
Dr Tim Denison, Director of Knowledge Management at Synovate Retail Performance commented; "It is likely that more women got into the World Cup match spirit this year and that the hot weather also encouraged people to engage in a weekend party atmosphere where barbecues and family-centric events tie people to the home. Retailers can be encouraged that there will be some displacement of non-football-focussed shopping, which suggests that shopper numbers on days either side of England games are likely to rise slightly.
"What perhaps is most significant is that a greater proportion of potential shoppers stayed home than at the start of the 2002 finals. Could this signify the greater and more-widely held belief in English success now?"
Retailers or analysts wishing to find out more about Synovate Retail Performance's award-winning customer services should contact Dr Denison at Synovate Retail Performance on 01908 682700. Media enquiries should be directed to Theo Chalmers at Verve PR on 01908 275271.
Contact(s) for this press release
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Tim Denison
Synovate Retail Performance |
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34 Walker Avenue |
Tel. +44 (0) 1908 682 700 |
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Theo Chalmers
Managing Director, Verve Public Relations |
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Park House, 8 Grove Ash |
Tel. +44 1908 275 271 |
Synovate Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide. Its core products - Shopper Count, Shopper Interact and Shopper Engage - scientifically measure all aspects of a shopper experience from store entry to exit. It supplies national and international retailers with essential business metrics to drive accountability and performance improvement.
Synovate Retail Performance is home to the Retail Traffic Index series, which for over 10 years has been the industry's leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG / Synovate Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing.
General information for Synovate Retail Performance, email info.rp@synovate.com
Synovate Retail Performance Limited is registered in England and Wales under number 3552625 with its registered address at Minerva House, 5 Montague Close, London, SE1 9AY, UK. Synovate Retail Performance is a wholly owned subsidiary of Synovate.
About The Retail Traffic Index (RTI)
The RTI from Synovate Retail Performance is regarded as the national benchmark of retail shopper traffic flow. It is constructed using a nationally representative sample of over 520 million visits to over 3,100 retail premises per annum across the UK, excluding the grocery, convenience and minor retail service sectors.
For further details and a full explanation see here.
About Synovate
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.