Synovate PAX shows media reach into Middle East elites
29 六月 2006
DUBAI — Global market research company Synovate has released data from the Synovate PAX survey for early 2006 showing the consumption of media by affluent consumers across eight key markets in the Middle East.
Synovate Media Director Steve Garton said this syndicated survey links media usage with the purchasing habits, business decision making, lifestyles and psychographics of the wealthiest adults in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan.
"Synovate PAX offers critical marketing intelligence for analysing the media preferences of upscale target audiences, and allows advertisers to see the important role played by regional and international media."
Garton says the psychographic results show that users of international and regional media have higher scores on attributes relating to leadership.
"These people are not only leaders in society, but also leading consumers, showing a drive to keep up with modern technology and a willingness to try new brands. These early product adopters are vital to the success of new products and services. Half of Synovate PAX respondents agree that they have great trust in what they have seen advertised, whilst 73 percent believe advertisements are a good way to learn about products and services."
Download results sheet (PDF, 47Kb)
What is Synovate PAX?
The Synovate PAX survey tracks media, prosperity and influence in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan.
Synovate speaks with affluent consumers every day of the year to get the answers to questions such as:
- What do business decision makers read and watch?
- How have regional and world events affected media consumption?
- Which products have been embraced by innovators and early adopters?
This critical information helps media organisations, agencies and marketers to understand what the region's most influential consumers are reading, watching, using and buying. It is information that is central to continued success in the Middle East markets.
Synovate PAX also covers 11 markets across the Asia Pacific region: Singapore, Hong Kong, Korea, Malaysia, Thailand, Indonesia, Philippines, Taiwan, India, Australia and Japan.
Contact(s) for this press release
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John Surrey
Director - Marketing & Communications |
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Synovate |
Tel: +357 22 366 233 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.