Makro Philippines appoints Synovate Aztec in new data alliance
18 September 2006
MANILA — Makro Philippines has appointed Synovate Aztec as the data agent for the release of Makro named chain scan data in the Philippines.
Commencing in October, Synovate Aztec will administer the subscription and release of Makro named chain data to suppliers. Suppliers will be able to subscribe to detailed information relating to their sales in their categories via Synovate Aztec user-friendly Temple software applications.
"Makro is delighted to sign this cooperation agreement with Synovate Aztec and we are confident that this partnership will take the business decisions of suppliers' customers – as well as for Makro – to the next level" said Makro Philippines President and Managing Director, Bunny Khurana.
Synovate Aztec will work closely with the buying teams and suppliers using the scan data to enhance the efficiency of category management and help gain further insight into the business.
Makro has authorised Synovate Aztec to contact its suppliers to discuss this exciting development. In the meantime, please contact Eliza Wong at eliza.wong@aztecasia.com should you have any queries.
Synovate Aztec has worked with Makro Thailand since early 2006.
Contact(s) for this press release
|
Eliza Wong
Associate Director - Synovate Aztec |
|
|
Tel: +852 2839 0667 |
|
Aztec was established in 1995 and is a leading provider of scan data services in Australia, New Zealand and Asia. Synovate Aztec supplies market research services to manufacturers and brand owners based on grocery, liquor and pharmacy retailers' EPOS or 'scan' data and has built a reputation for excellence in client service, data and software.
Aztec was acquired by Synovate in March 2005 and was rebranded to Synovate Aztec.
For more information on Synovate Aztec visit www.synovate.com/aztec.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.