Synovate Healthcare extends global reach of Hepatitis B and Hepatitis C Global Therapy
17 November 2006
LONDON — Synovate Healthcare – the healthcare practice of global research agency, Synovate – has announced the significant expansion of its Hepatitis B and Hepatitis C Global Therapy Monitors.
The largest source of its kind gets bigger
Already the largest source of Hepatitis B prescribing data in the industry, the Synovate Healthcare Hepatitis B Global Therapy Monitor has been expanded to cover Poland, Greece and Turkey. The move to encompass these key emerging markets was driven by client requirements. The marketleading monitor now encompasses the US, China, South Korea, Taiwan, France, Germany, Italy, Spain, Poland, Greece and Turkey.
Introducing the European Hepatitis C Monitor
Meanwhile, Synovate Healthcare's Hepatitis C Global Therapy Monitor – launched in the US in 2005 – has been expanded to cover France, Germany, Italy and Spain, with extension to the UK planned for 2007. This development will enable Synovate Healthcare's clients to compare and contrast the treatment of Hepatitis C in Europe and the US.
2007 will also see significant increases in the US sample of both the Hepatitis B and Hepatitis C monitors in order to facilitate even greater analysis of data. Commenting on these developments, Vice President of Synovate Healthcare's Global Antiviral Therapy Monitors, Rhoda Schmuecking, said, "These are exciting developments for Synovate Healthcare and for our clients. We are committed to investing in our Antiviral Therapy Monitors, and will continue to expand into other markets in order to meet our clients' need for global data."
Contact(s) for this press release
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Rhoda Schmuecking
Vice President, Global Antiviral Theraphy Monitors Synovate Healthcare |
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Tel: +1 609 450 4018 |
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Synovate Healthcare is the global specialist healthcare market research arm of Synovate, dedicated to delivering marketing insights to the pharmaceutical and healthcare industries. Synovate Healthcare employs 500 healthcare market research professionals across Europe, US, Canada, Asia Pacific and Japan and offers global fieldwork capabilities.
More information on Synovate Healthcare can be found at www.synovate.com/healthcare.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.