Dr. Franck Sarrazit appointed Senior Vice President and Director of Synovate Censydiam in North America
18 December 2006
MIAMI — Synovate, a top ten global market research company, announced the addition of Dr. Franck Sarrazit as the new Senior Vice President and Director of Synovate Censydiam in North America.
Synovate Censydiam, a global leader in understanding consumer motivation and satisfaction, is a full service specialist research division of Synovate. As head of Synovate Censydiam in North America, Sarrazit will develop client relationships and oversee all consumer psychology research to help companies better understand the customer experience. He will be based in Synovate's Miami office.
Sarrazit previously worked for Procter & Gamble's European Center near Brussels. He also worked for Archetype Discoveries Inc. where he handled numerous high profile research projects worldwide. Most recently, he worked in the Synovate Paris office as the International Insights Director, providing clients with breakthrough solutions on brand identity, customer satisfaction, and communication strategies.
"Franck is spearheading efforts to build our North American Censydiam business," said Robert Skolnick, CEO of Synovate in North America. "His superb knowledge and expertise in this arena, coupled with a solid first-hand understanding of our markets and his contagious energy and excitement, will help us secure prominence in psychoanalytic research."
Sarrazit has moderated hundreds of groups in the US and abroad, and has coached numerous moderators throughout Europe and Asia. He was born in France but has been living overseas for most of the past 15 years. He received both his Masters and Ph.D. while studying in England.
Contact(s) for this press release
|
Jennifer Chhatlani
Vice President, Marketing & Communications |
|
|
222 South Riverside Plaza |
Tel: +1 312 526 4359 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.