News from 2007

19 December 2007
"Dome shape" design for new national stadium, say Singaporeans
SINGAPORE — More than one quarter (31%) of Singaporeans said they prefer a stadium shaped like a dome while 22% of...

14 December 2007
Synovate Mail Monitor shows credit card terms improve, more fixed rate offers
NEW YORK — Terms for new credit cards have improved in response to the cut in the Prime Rate according to the latest data...

13 December 2007
Synovate study predicts which consumer electronics will be under Christmas trees in the US this year
CHICAGO — As the holiday shopping season kicks into high gear, new study results by global market research firm Synovate...

Synovate Healthcare opens for business in Canada
TORONTO — Synovate Healthcare, the healthcare arm of international market research agency Synovate, has extended its...

11 December 2007
Synovate acquires Retail Specialist SPSL
LONDON — Leading global market research firm Synovate today announced the acquisition of SPSL, Europe's leading provider...

Synovate Appoints new UK Financial Services Sector Head
LONDON — Global market research company Synovate has announced the appointment of Tony Smith as Head of its Financial...

30 November 2007
Synovate survey on the Olympic Games... Greatest show on earth or five-ringed circus?
HONG KONG — With the countdown clock in Tiananmen Square registering just over 250 days to go, the eyes of the world are...

29 November 2007
Credit card issuers continue mailing to high risk households
NEW YORK — Credit card mail volume in the US remained stable during 3rd quarter 2007 as issuers continued mailing credit...

Stewart named new head of global business planning for Synovate
SYDNEY — Global market intelligence firm Synovate today announced that CEO for Australia and New Zealand, Brent Stewart,...

27 November 2007
Synovate Malaysia expands senior leadership team
KUALA LUMPUR — Global market research company Synovate today announced the appointment of Mr. Ehtasham Uddin as Director,...

23 November 2007
Synovate announces new Consumer Goods sector & Qualitative Research lead
LONDON — Leading global market research firm Synovate has announced the appointment of John Coll as Head of Synovate UK's...

19 November 2007
Survey shows effective call centres are key to winning and keeping Thai customers
BANGKOK — Seventy three percent of Thai customers are willing to do more business with a company if they had a great call...

2 November 2007
Affluent Thais more aware of out-of-home advertising
BANGKOK — Affluent Thais are highly aware of Out-of-Home (OOH) advertising, with over 90 percent having seen various types...

Synovate Expands Footprint in Australia and New Zealand with Research Solutions Deal
AUCKLAND — Leading global market research firm Synovate today announced its acquisition of Research Solutions, one of New...

30 October 2007
An Inconvenient Light: New survey shows eight in 10 Americans switch off to conserve energy
CHICAGO — When it comes to buying and living green, do Americans put their money where their mouth is? A new survey by...

12 October 2007
US credit card mail offers expected to reach 5.3 billion in 2007
Synovate Mail Monitor predicts slight dip in overall volume, increased response rates

11 October 2007
Synovate Appoints Global Qualitative Leaders
LONDON — Global market research company Synovate has announced three key leadership appointments to its Qualitative...

5 October 2007
Synovate Healthcare launches New Syndicated Service: The Key Relationships Trackers
LONDON — Synovate Healthcare, the healthcare arm of international market research firm Synovate, has announced the launch...

4 October 2007
Synovate and Jan Callebaut part ways
ANTWERP — Global market research agency Synovate and Jan Callebaut, former CEO of Synovate Censydiam who has served as a...

Synovate PAX media survey shows non-traditional television platforms are taking hold across Asia Pacific
SINGAPORE — Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing...

2 October 2007
Synovate PAX reveals new affluent consumer audiences across Asia
HONG KONG — Synovate, a leading global market intelligence company, today shed new light on consumers across Asia Pacific,...

Hong Kong's wealthy sharpen their focus on assets and investment... at the expense of shopping
HONG KONG — a leading global market intelligence company, today released the 2007 Synovate PAX media survey results,...

27 September 2007
Synovate Censydiam goes interactive
ANTWERP — Synovate Censydiam, the global leader in using psychodynamics to understand consumer motivations, has launched...

25 September 2007
US consumers turning to credit cards to bail them out
Synovate Mail Monitor shows access to revolving credit at all time high

24 September 2007
Synovate expands in Spain by acquiring Metra Seis
LONDON — Synovate, the market research arm of Aegis Group plc, announced today that it has acquired Metra Seis, the...

21 September 2007
Smokers and non-smokers agree: Bans are okay in public places
Smokers also willing to pay price for tobacco-friendly flights

11 September 2007
Affluent Thai women in control of their lives – and their family's purse strings

The Synovate Affluent Thai Woman report reveals the spending patterns, lifestyles and attitudes of wealthy Thai women

5 September 2007
Synovate Healthcare launches first Oncology Monitor in India
LONDON — Synovate Healthcare, the healthcare arm of international market research agency, Synovate, today announced the...

30 August 2007
New study shows Americans' blogging behaviour
According to a recent Synovate/Marketing Daily survey, 8 out of 10 Americans know what a blog is and almost half have visited...

27 August 2007
Synovate announces Canadian Financial Service Excellence Awards for 2007

TD takes top honours in most areas while RBC scores a breakthrough

Synovate Appoints Managing Director for Milan
ROME — Global market research company Synovate today announced the appointment of Fabrizio Giordano as Managing Director...

24 August 2007
Asia's Top 1000 brands for 2007 unveiled
HONG KONG — Leading media, advertising and marketing publication Media magazine, together with regional brand consultancy...

23 August 2007
Synovate Motoresearch adds new account service leadership in the US
DETROIT — Synovate Motoresearch, the specialist automotive practice of top ten global market research firm Synovate, today...

17 August 2007
Synovate appoints Patrick Glydon as Chief Financial Officer
LONDON — INTERNATIONAL market research firm, Synovate, today announced the appointment of Patrick Glydon as its new Global...

14 August 2007
Synovate announces leadership changes in CEEME
NICOSIA — Global market research company Synovate today announced that Nicos Rossides, CEO for Central/Eastern Europe and...

13 August 2007
Synovate re-appoints Andrew Davidson to lead Mail Monitor® service in the US
NEW YORK — Andrew Davidson has been re-appointed Vice President of Competitive Tracking Services for Synovate's Financial...

7 August 2007
Synovate Healthcare introduces Launch Uptake Normative Database
LONDON — Synovate Healthcare the healthcare arm of international research agency, Synovate – has announced the...

31 July 2007
Synovate promotes Mary Beth Lake to MarketQuest CEO
CHICAGO — Global market research company Synovate has announced the promotion of Mary Beth Lake to MarketQuest CEO. Mar...

30 July 2007
Synovate Healthcare opens for business in Turkey
LONDON — Synovate Healthcare, the healthcare arm of international market research agency Synovate, has extended its global...

26 July 2007
Synovate PAX reveals media habits, attitudes and lifestyle of Latin America's top tier consumers
MIAMI — Synovate, a leading global market research company, today released data from its inaugural PAX Latin America...

Synovate PAX shows how affluent Argentineans live, spend and play
BUENOS AIRES — Synovate, a leading global market research company, today released data from its inaugural PAX survey of...

Synovate PAX shows how affluent Brazilians live, spend and play
SAO PAULO — Synovate, a leading global market research company, today released data from its inaugural PAX survey of...

Synovate PAX shows how affluent Mexicans live, spend and play
MEXICO CITY — Synovate, a leading global market research company, today released data from its inaugural PAX survey of...

Synovate PAX results show media reach across Latin America
MIAMI — Synovate, a leading global market research company, today released data from its inaugural PAX Latin America Media...

Synovate PAX results show media reach in Argentina
BUENOS AIRES — Synovate, a leading global market research company, today released data from its inaugural PAX Latin...

Synovate PAX results show media reach in Brazil
SAO PAULO — Synovate, a leading global market research company, today released data from its inaugural PAX Latin America...

Synovate PAX results show media reach in Mexico
MEXICO CITY — Synovate, a leading global market research company, today released data from its inaugural PAX Latin America...

Senior level hiring at Synovate India
INDIA — Global market research company Synovate today announced the appointment of senior market research professionals in...

18 July 2007
Synovate sharpens its focus on dynamic Asian region
HONG KONG — Leading global market research company Synovate today announced a new organisational structure for its Asian...

KyungEun Chang promoted to Managing Director for Synovate Korea
HONG KONG — Leading global market research company Synovate today announced the promotion of Mrs KyungEun Chang to...

11 July 2007
Synovate survey shows grappling with gratuities is tipping consumers over the edge
HONG KONG — Forty five percent of consumers globally often feel pressured to leave a tip when they don't want to and close...

5 July 2007
Synovate Healthcare launches Psychoses Therapy Monitor Online
LONDON — Synovate Healthcare, the healthcare arm of international market research firm, Synovate – has announced the...

Synovate promotes Michelle Norman to UK CEO
LONDON — International market research firm Synovate has announced the promotion of Michelle Norman to CEO of its UK...

28 June 2007
Synovate PAX reveals in-flight readership and entertainment habits of affluent Asian travellers
HONG KONG — Leading global research company Synovate, today released results from its first Synovate PAX in-flight survey...

27 June 2007
Synovate Healthcare launches Diabetes Therapy Monitor in China
Synovate Healthcare — the healthcare arm of global research agency, Synovate – has announced the launch of the...

20 June 2007
Synovate appoints head of Qualitative in Spain
MADRID — Global market research company Synovate today announced the appointment of Marina Navarro as Head of Qualitative...

17 June 2007
Synovate appoints new Managing Director for Gulf
DUBAI — Global market research company Synovate today announced the appointment of Andreas Zachariou as Managing Director...

13 June 2007
Synovate appoints new Managing Directors for France
PARIS — Global market research company Synovate today announced the appointment of Thierry Pailleux and Georges Guelfand...

8 June 2007
Synovate uncovers purchasing habits of Malaysians
Many consumers prepared to pay extra for quality, don't have time to shop and a large percentage stick with well-known brands

4 June 2007
Tune in, or miss out: Synovate UK launches media research offering
LONDON — Synovate UK has announced the launch of a media research offering from its motivational research practice,...

1 June 2007
Synovate appoints Managing Director, Qualitative, Italy
Global market research company, Synovate, today announced the appointment of Rossana Dell'Isola as Managing Director for...

Synovate appoints COO for Southern Europe
Global market research company, Synovate, today announced the appointment of Finn Raben as COO for Southern Europe. Raben...

31 May 2007
Synovate launches new market potential solutions
CHICAGO — Synovate has introduced a leading-edge suite of models and simulators for quantifying the market potential of a...

Synovate launches weekly Hong Kong AsiaBUS service
HONG KONG — Leading global market research company Synovate today announced the launch of a weekly Hong Kong omnibus...

30 May 2007
Survey reveals the music trends rocking young urban Asian consumers
HONG KONG — Convenience, convergence and growth opportunities from connecting with consumers are the three big trends...

Music Matters – Music piracy fact sheet
HONG KONG — Music piracy remains an ongoing problem in Asia according to the Branded, MTV and Synovate Music Matters...

Music Matters – Music in China fact sheet
HONG KONG — Chinese music consumers are leading Asia when it comes to the use of digital music technology according to the...

Music Matters – Music in India fact sheet
HONG KONG — Indians are the most passionate, television-driven music consumers in Asia according to the Branded, MTV and...

22 May 2007
The new price of shopper loyalty
NEW YORK — American shoppers require that products be on sale in the grocery aisle – not only when they're trying a...

18 May 2007
Synovate Taiwan appoints new Research Director
TAIWAN — Synovate, a leading global market intelligence company, recently announced the appointment of Ms. Ruth Yu as...

3 May 2007
Synovate Motoresearch survey reveals Asian views of alternatively fuelled 'green' machines
HONG KONG — Over 80% of Asian car consumers are aware of some form of alternatively fuelled vehicle, with Toyota and Honda...

19 April 2007
Synovate Strikes Global Panel Partnership with GMI
Global market research firm expands access to on-demand consumer and specialty panels in more than 50 markets

12 April 2007
Media surveys to uncover habits of elite digital consumers
HONG KONG / AMSTERDAM — Global market research company Synovate, today announced its two major regional media surveys...

11 April 2007
Synovate appoints Executive Vice President of Consumer & Business Insights in the US
NEW YORK — Synovate, a top ten global market research company, announced the addition of Mark Berry as Executive Vice...

10 April 2007
Battle of the brands for emerging market hearts
CHICAGO — While almost 60 percent of consumers in emerging market countries would buy a local brand over an international...

4 April 2007
Synovate expands into New Zealand
WELLINGTON — Leading global market research company, Synovate, has launched a full service market research and strategy...

3 April 2007
Rob Myers appointed Managing Director of Synovate Canada
TORONTO — Synovate, a top ten global market research company, announced the appointment of Rob Myers as Managing Director...

Synovate Singapore strengthens market position with new senior appointments
SINGAPORE — Synovate, a leading global market intelligence company, recently announced new senior appointments to its...

Man-made or heaven sent? BBC World and Synovate unveil global attitudes to climate change
LONDON — International market research firm Synovate, today announces the key findings of its first global opinion survey...

2 April 2007
Gold awards to top manufacturers
Results of the Synovate Quality Awards 2007

27 March 2007
Synovate Media Atlas reveals new Hong Kong media audiences
HONG KONG — Synovate, a leading global market intelligence company, today shed new light on the media consumption,...

16 March 2007
New offices and senior appointments for Synovate China
HONG KONG — Leading global market research company Synovate today announced its continued expansion in China with the...

12 March 2007
New survey shows up to 3.5 million Canadian homeowners plan to renovate or remodel during 2007
TORONTO — Over one in four (27 percent) of all Canadian households say they plan to do some home renovation and/or...

8 March 2007
Teaching children financial responsibility
NICOSIA — The vast majority of American parents expect their children to do chores for their pocket money, while more than...

5 March 2007
Hyundai launches Synovate's NADA-24 survey to help dealers win customer loyalty
Hyundai Motor America launched a new customer survey initiative today called Hyundai Voice of the Customer to help dealers...

27 February 2007
Synovate survey shows Hongkongers 'indifferent' to handover anniversary
HONG KONG — The majority of Hong Kong residents are indifferent towards the ten year anniversary of the Hong Kong handover...

12 February 2007
BBC World and Synovate launch global survey partnership
LONDON — International market research firm Synovate, today announced details of its new global survey partnership with...

8 February 2007
Synovate Healthcare opens for business in Germany
LONDON — Synovate Healthcare, the healthcare arm of leading global research agency, Synovate, has announced the launch of...

Ignacio Galceran promoted to CEO for Synovate in Latin America
MIAMI — Synovate, a top ten global market research company, announced the promotion of Ignacio Galceran to CEO of Latin...

Synovate strengthens Asia Pacific media research business
HONG KONG — Leading global market research company Synovate today announced the appointment of Susanna Lam to Associate...

7 February 2007
Leisure time: clean living youth shun new technology
Today's youth: a technologically savvy, iPod generation obsessed with appearance and partying? Or a clean living, yet inactive...

5 February 2007
BBC World and CNN Worldwide sign up for Synovate PAX Latin America
MIAMI — BBC World, CNN International and CNN en Español have signed up for the launch of PAX Latin America,...

2 February 2007
Canada's Electronics Market: MP3 Players Soar While Digital Cameras Soften
TORONTO — MP3 Players led the home electronics category in unit and dollar volume growth in Canada during 2006, according...

31 January 2007
Desperately seeking love online
Twenty nine percent of the French and 21 percent of Filipinos have used the internet to find love, but over one third of people...

30 January 2007
Synovate further strengthens its position in the Netherlands with Interview-NSS
LONDON — Synovate, the market research arm of Aegis Group plc, announced today that it has acquired Interview-NSS, The...

3 January 2007
Synovate survey shows Hong Kong's housework gender gap
HONG KONG — The majority of both women and men in Hong Kong agree that women do most of the work around the home, but both...