Music Matters – Music piracy fact sheet
30 May 2007
HONG KONG — Music piracy remains an ongoing problem in Asia according to the Branded, MTV and Synovate Music Matters survey released today at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong.
In research that explores music habits and attitudes among young urban Asians, Synovate surveyed 3,857 respondents aged 15 to 34 years in China, Hong Kong, India, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand.
Synovate Director Media Research Asia Pacific, Craig Harvey said with the proliferation of digital technologies, music piracy continued to pose a challenge to music industry organisations in Asia.
"The Music Matters survey shows that one quarter of urban Asian consumers surveyed have downloaded and saved a song from the internet without paying for it in the past month, and 18% have used a file-sharing program to share music with others," he said.
"Consumers also appear to underestimate the extent of the piracy problem, with 47% of respondents surveyed believing that the music industry is doing a good job at protecting the intellectual property of artists."
However, Mr Harvey noted that it was not all bad news, with online music also providing new opportunities for the industry in Asia.
"On a more positive note, of the relatively healthy 14% of consumers surveyed who had paid to download music from the internet over the past month, only one fifth of these (21%) had also purchased music in a physical store, showing that the web is opening up a whole new market of music consumers across Asia," Mr Harvey added.
About music piracy
In the past month, of the young urban consumers surveyed regionally:
- 31% swapped or borrowed a music CD or mini-disc from a friend
- 34% purchased music in a physical store
- 25% downloaded and saved a song from the internet without paying for it
- 19% ripped or copied music from a CD
- 19% burned or copied music onto a CD or DVD
- 19% purchased a bootleg or counterfeit music CD
- 18% used a file sharing program to share music with others
- 14% paid to download music online
- 9% purchased a CD or mini-disc online
Contact(s) for this press release
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Georgia McCafferty
Marketing and Communications Manager Asia |
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9/F Leighton Centre |
Telephone: +852 2837 8277 |
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Amanda de Silva
Upstream Asia |
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Tel: +852 2973 0222 |
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Kelly Saunders
Branded for Music Matters |
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Tel: +852 2167 8040 |
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About the Synovate Music Matters survey
The Branded, MTV and Synovate Music Matters survey asked 3,857 urban respondents aged 15 to 34 in 10 key Asian markets about their music habits, activities and attitudes. The survey covered China, Hong Kong, India, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand was conducted in March 2007 via telephone and face-to-face on AsiaBUS, Synovate's monthly omnibus survey.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.