Synovate appoints new Managing Director for Gulf


17 June 2007

DUBAI — Global market research company Synovate today announced the appointment of Andreas Zachariou as Managing Director of Synovate Gulf, with responsibility for the company's business in UAE, Iran, Kuwait, Qatar, Bahrain and Oman.

In addition, Zachariou will serve as Acting Managing Director for Saudi Arabia. He replaces Andreas Gregoriou, who has accepted a senior position on the client side.

Zachariou will continue to be based in Dubai, where he has served in a variety of managerial roles since November 2004. Previously, he had been General Manager of Synovate Greece for five years, and had also worked at Synovate's operation in Saudi Arabia.

Nicos Rossides, Synovate's CEO for Central/Eastern Europe and the Middle East, says Zachariou brings a broad research background and deep knowledge of the Gulf markets to his new role. Andreas has considerable expertise in applying Synovate's leading edge solutions to a variety of client needs, and he will lead the introduction of new research offerings in this key market space."

Rossides also thanked Gregoriou for his contributions to the company's business in the Middle East. "Under his leadership, we have consolidated Synovate's leading position in Saudi Arabia and have expanded our business in UAE and the rest of the Gulf. We look forward to continuing to work together with Andreas in his new role.


Contact(s) for this press release


John Surrey
Director - Marketing & Communications

Synovate
Alpha Business Centre, 6th Floor
27 Pindarou Street
Nicosia 1060, Cyprus

Tel: +357 22 366 233
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About Synovate

Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit www.synovate.com.