Synovate appoints new Managing Directors for France
13 June 2007
PARIS — Global market research company Synovate today announced the appointment of Thierry Pailleux and Georges Guelfand as co-Managing Directors of Synovate France.
Pailleux will lead the quantitative business and also be responsible for day-to-day management of Synovate's French office whilst Guelfand will be heading the qualitative department. They are co-founders of the ARTeam business acquired by Synovate in May 2005.
Ged Parton, Synovate's CEO for Southern Europe, says the new management team have a rich and successful history in pioneering creative, solutions-based research offerings in the French market. "Georges is a genuine thought leader in the qualitative world with a long list of innovations and publications to his name, and Thierry has proven management skills from his broad experience in both the client and company side."
"This move is part of our strategy to become as powerful in the French research sector as our sister Carat is in French media," adds Parton. "France is a global powerhouse in market research, and we expect Thierry and Georges to power Synovate as a thought leading, quality driven key player."
Pailleux and Guelfand take over from Stephane Courqueux, who has now been appointed to a Development Director role in Synovate's Brand & Communications Practice, working on brand equity issues with key clients in Europe following the launch of the company's pioneering Brand Value Creator research solution. Courqueux will continue to be based in Paris.
Contact(s) for this press release
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John Surrey
Director - Marketing & Communications |
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Synovate |
Tel: +357 22 366 233 |
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.