KyungEun Chang promoted to Managing Director for Synovate Korea


18 July 2007

HONG KONG — Leading global market research company Synovate today announced the promotion of Mrs KyungEun Chang to Managing Director of Synovate Korea.

Previously serving as a Director in Korea, Mrs Chang will now manage all aspects of the Korea office operations and will report to the CEO for Synovate North Asia, Jill Telford.

Ms Telford said that she was delighted to promote Mrs Chang and acknowledge the enormous contribution she had made to the business in Korea.

"Mrs Chang has been instrumental to the continued growth that Synovate has achieved in the Korean market and as a Managing Director with more than 16 years market research experience in Asia, her leadership and research expertise will be an ongoing asset to staff and Synovate clients alike," she said.

Mrs Chang started her career with a local Korean market research agency and joined Synovate in 2000, where she headed up the Korean Healthcare research division. Following her success in healthcare, Mrs Chang moved to consumer research, where she applied her quantitative and qualitative skills to FMCG and telecommunications clients and was made global account director for a major international consumer electronics company.

Mrs Chang holds a MA in Sociology from Ehwa Women's University in Korea and has travelled extensively for work and pleasure, including spending one year with Synovate in the USA.


Contact(s) for this press release


Georgia McCafferty
Marketing and Communications Manager Asia

9/F Leighton Centre
77 Leighton Road
Causeway Bay
Hong Kong

Telephone: +852 2837 8277
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About Synovate

Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit www.synovate.com.