Synovate promotes Mary Beth Lake to MarketQuest CEO
31 July 2007
CHICAGO — Global market research company Synovate has announced the promotion of Mary Beth Lake to MarketQuest CEO.
MarketQuest, which evolved from Synovate's product design and development specialist division, guides clients through the entire product development process from initial concept development to pricing, packaging and ongoing performance monitoring.
As senior vice president and global director of Synovate's product design and development division since 2005, Lake was responsible for successfully integrating the business globally as well as introducing innovative new statistical approaches to provide clients with a better understanding of how their products would fare in the marketplace.
Lake began her career at Synovate eight years ago as senior study director. She has over 20 years of experience in product evaluation research, including work for a major consumer packaged goods food company where she managed multiple consumer and sensory research projects.
"Mary Beth has helped hundreds of companies realize the untapped potential of their product," said Adrian Chedore, Global CEO of Synovate. "We are thrilled that she will be spearheading our global efforts in this arena."
Contact(s) for this press release
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Jennifer Chhatlani
Global Marketing Director |
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222 South Riverside Plaza |
Tel: +1 312 526 4359 |
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.