Rugby, F1 and now even retail disappointment
22 十月 2007
UNITED KINGDOM — The latest Retail Traffic Index (RTI) figures from research group Synovate Retail Performance, show that not only was the weekend a disappointment for fans of English Rugby in the World Cup final and of Lewis Hamilton in the last outing of the Formula 1 season, but retailers suffered too. Retail traffic, the number of people entering non-food stores for 20th and 21st October (Saturday and Sunday), was down 5.4% against the same weekend last year. On Saturday retail traffic was down by 7.2% against the same Saturday last year - slightly less than on the day of England's success in the Rugby World Cup final in 2003, when retail traffic was down by 9.5%.
According to Dr. Tim Denison, Director of Knowledge Management at Synovate Retail Performance and leading retail psychologist; "This is another set-back for non-food retailers, one that they could have done without at present. Even though the sports action on both days was after most stores had closed, the change in usual weekend routines among many consumers was evident during the trading days. On the positive side, though, we can look forward to a future uplift in sports goods, as the events have undoubtedly stimulated new interest among a new generation of fans.
"Perhaps after the poor England footfall match results against Russia in mid week, more English were compelled to watch either or both events to show their patriotism, anticipating success in at least one final showdown. One commentator on the Formula 1 programme on ITV commented on the fact that nothing was ever simple for the sporting English. How very true."
All enquiries for follow up or interviews with Dr Tim Denison should be directed to Theo Chalmers at Verve PR on 01908 275271 (weekdays) or 07932 004632.
Contact(s) for this press release
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Tim Denison
Synovate Retail Performance |
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34 Walker Avenue |
Tel. +44 (0) 1908 682 700 |
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Theo Chalmers
Managing Director, Verve Public Relations |
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Park House, 8 Grove Ash |
Tel. +44 1908 275 271 |
Synovate Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide. Its core products – Shopper Count, Shopper Interact and Shopper Engage – scientifically measure all aspects of a shopper experience from store entry to exit. Originally founded as Solution Products Systems Ltd (SPSL) in the UK in 1998, it was acquired by Synovate in December 2007 and now offers unrivalled global reach and scalability through Synovate's network of in-country teams and three specialist hubs based in Europe, North America and the Far East.
It supplies national and international retailers with essential business metrics to drive accountability and performance improvement. Synovate Retail Performance harnesses powerful retail and shopper intelligence and creates real deployable insight, to deliver its mantra of "Measure, Manage, Improve" to clients.
Synovate Retail Performance is home to the Retail Traffic Index series, which for over 10 years has been the industry's leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG / Synovate Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing. Synovate Retail Performance is part of Synovate Customer Experience, Synovate's global business practice specialising in the profitable management of the total sum of all customer interactions.
For more information on Synovate Retail Performance click here.
About The Retail Traffic Index (RTI)
The RTI from Synovate Retail Performance is regarded as the national benchmark of retail shopper traffic flow. It is constructed using a nationally representative sample of over 520 million visits to over 3,100 retail premises per annum across the UK, excluding the grocery, convenience and minor retail service sectors.
For further details and a full explanation see here.
About the the KPMG / Synovate Retail Performance Retail Think Tank
The RTT was founded by KPMG and Synovate Retail Performance in February 2006. It now meets quarterly to provide authoritative 'thought leadership' on matters affecting the retail industry. All outputs are consensual and arrived at by simple majority vote and moderated discussion. Quotes are individually credited. Releases and White Papers can be viewed by visiting here.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.