Synovate Appoints new UK Financial Services Sector Head
11 December 2007
LONDON — Global market research company Synovate has announced the appointment of Tony Smith as Head of its Financial Services industry sector in the UK.
Smith joins Synovate from TNS where he spent 15 years in various roles, the most recent being Head of Financial & Professional Services UK and then Global Account Director for HSBC / Head of the Conversion Model for the UK. Having spent some 20 years in Financial Services research, Smith's career thus far has also seen him in roles at GfK NOP and Lloyds Bank.
Responsible for client and team development, Smith's focus will be on strengthening and shaping the Financial Services research team to maximise the opportunities for growth in this key sector.
Commented Synovate UK CEO Michelle Norman, "We are delighted that Tony will be joining Synovate. The Financial Services industry is an important area for us and we are keen to demonstrate our commitment to this research area and our clients. Tony's extensive expertise and dedication to financial services research makes him the obvious choice to drive this important division forward."
Contact(s) for this press release
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Joanne Humphrey
Associate Director, Marketing & Communications Synovate UK |
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Telephone: +44 20 3059 4808 |
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Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.