Synovate Appoints new UK Financial Services Sector Head


11 December 2007

LONDON — Global market research company Synovate has announced the appointment of Tony Smith as Head of its Financial Services industry sector in the UK.

Smith joins Synovate from TNS where he spent 15 years in various roles, the most recent being Head of Financial & Professional Services UK and then Global Account Director for HSBC / Head of the Conversion Model for the UK. Having spent some 20 years in Financial Services research, Smith's career thus far has also seen him in roles at GfK NOP and Lloyds Bank.

Responsible for client and team development, Smith's focus will be on strengthening and shaping the Financial Services research team to maximise the opportunities for growth in this key sector.

Commented Synovate UK CEO Michelle Norman, "We are delighted that Tony will be joining Synovate. The Financial Services industry is an important area for us and we are keen to demonstrate our commitment to this research area and our clients. Tony's extensive expertise and dedication to financial services research makes him the obvious choice to drive this important division forward."


Contact(s) for this press release


Joanne Humphrey
Assistant Marketing Manager,
Synovate UK

Telephone: +44 20 7017 2426
Mobile: +44 (0) 7814 392687
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About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.

For more information on Synovate visit www.synovate.com.