Synovate appoints Global Head of Decision Systems
3 January 2008
LONDON — Leading global market research firm Synovate has announced the appointment of Hans Raemdonck as Global Head of Decision Systems, the company’s international team of statisticians, data analysis experts and research consultants who apply advanced analytics to address marketing issues.
Ged Parton, the member of Synovate’s Global Executive with responsibility for Decision Systems, says Raemdonck will develop a strategy to take this business into the future and deliver against increasing client expectations for more sophisticated analytics output.
"A strong statistical foundation is fundamental to our delivery of outstanding insight. Hans has the skill set and practical experience to help Synovate maximise this opportunity. Our tools and applications are already world class, and with Hans leading our innovation programme, we are confident that the Synovate analytics offer will go from strength to strength."
Raemdonck added, "Our industry needs to raise the bar when it comes to helping clients make business decisions based on market research. A key requirement is becoming more sophisticated in the way we analyse data. We see a real opportunity to use our analytics and modelling capabilities to differentiate Synovate from the competition."
Previously Managing Director of Synovate Belgium, Raemdonck assumed his new role as of 1 January.
Contact(s) for this press release
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John Surrey
Director - Marketing & Communications |
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Synovate |
Tel: +357 22 366 233 |
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.