Synovate further strengthens capabilities in Africa with acquisition of Steadman Group
2 July 2008
LONDON — Synovate, a leading international market intelligence firm, today announced it has acquired the African market research group, The Steadman Group (Steadman).
Steadman is Africa's largest independent market research company with full-service offices in Kenya, Uganda, Tanzania, Zambia, Mozambique, South Africa and Ghana. As well as supporting clients with comprehensive market research capabilities, the company provides media measurement services in major East and West African markets.
Commenting on the acquisition, Synovate Global CEO Adrian Chedore said, "This acquisition is strategically important for Synovate as Africa is one of the fastest growing research markets in the world. This move means we can offer our clients extended research capabilities and local expertise, giving them access to the largest research footprint of any customised research firm in Africa."
"Steadman has an excellent reputation as a first class research company with a great entrepreneurial spirit. This makes the fit between the companies highly complementary," he said.
Roger Steadman, Chairman of the Steadman Group said, "We are delighted to be part of Synovate. Our clients will benefit from Synovate's extensive global network and its focus on world-class solutions - and our employees will enjoy the enhanced opportunities that only a global company can offer."
Contact(s) for this press release
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Kate Slade
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Ground Floor, Wrigley Field |
Telephone: +27 11 709 7854 |
The Steadman Group was founded in Nairobi, Kenya in 1984 and is an African-based company. It offers market research, media monitoring information and strategic management advice to provide evidence and insight which inform and advise on a wide range of business and social issues.
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media strategy, planning and buying business, and Synovate, its market research business. These two operating groups provide clients with a range of services across media communications, marketing consultancy and market research. Listed on the London Stock Exchange, Aegis is capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis Group plc can be found at www.aegisplc.com.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.