Synovate appoints new Head of Qualitative for CEEME


29 October 2008

DUBAI — Leading global market research company Synovate has appointed Anjul Sharma as Head of Qualitative Research for Central / Eastern Europe and the Middle East (CEEME). Now based in Dubai, Ms. Sharma relocated from Synovate UK, where she was Director on the Qualitative Specialists Team.

Ms. Sharma started her career in 1995 at UK agency Marketing Direction before going to BDRC for the next 2 years. In 2000 she moved to TRBI, which was acquired by Synovate in 2004. Ms. Sharma has broad experience with various industry sectors and qualitative methodologies as well as with a diverse range of respondents. She has also presented papers at ESOMAR conferences in 2007 and 2006. Her academic background includes an MA in Communication Studies from the University of Leeds and a BSc in Honours Sociology with significant studies in Social Anthropology and Philosophy from Brunel University.

Synovate CEO for CEEME Kurt Thompson says Ms. Sharma will bring both strong leadership and fresh approaches to this important business area. "Anjul is well known within Synovate and amongst clients for being a leading edge thinker and offering innovative, integrated client solutions. Qualitative already accounts for a noteworthy proportion of our work, but the potential is there for significant growth, taking advantage of our talented specialists."


Contact(s) for this press release


John Surrey
Director - Marketing & Communications

Synovate
Alpha Business Centre, 6th Floor
27 Pindarou Street
Nicosia 1060, Cyprus

Tel: +357 22 366 233
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About Synovate

Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit www.synovate.com.