Synovate boosts Qualitative research team in South Asia
27 October 2008
BANGKOK — Leading global research firm, Synovate, today announced the appointment of Gordon Milne as the new head of its Qualitative research business in South Asia.
Gordon will join the firm as Executive Director, Qualitative on 10 November 2008 and will be based in Bangkok. He will report directly to the CEO, South Asia, Tim Balbirnie.
Mr Balbirnie said the company's Qualitative offering accounts for a substantial part of the South Asia business.
"Our Qualitative team is very well respected across South Asia, and well beyond, and generates significant business for us. Gordon's appointment sharpens our focus on this part of our business. His background and personality make him just the right person to guide our Qualitative offering to even greater heights and prominence in our business mix," he said.
Gordon will focus his efforts on Synovate's South Asia strategic unit, which includes Thailand, Malaysia, Singapore, Indonesia, the Philippines and India.
His role will include helping the already well-established team to grow and develop the Qualitative business; working directly with key clients; leading training and development for staff; and working with Synovate's Global Qualitative team on new developments and initiatives.
Gordon said: "I'm delighted to be joining Synovate as I have long admired the company's brand and, specifically, its qualitative philosophy and culture.
"I'm eager to work with my new colleagues around the region and help them to continue to deliver first class work to our clients."
Scottish by birth, Gordon has now been in Asia for 14 years. Over the course of his career, Gordon has held qualitative roles of increasing seniority in the United Kingdom, the United Arab Emirates, China, Vietnam and Thailand.
Contact(s) for this press release
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Varian Ignatius
Marketing & Communications Manager, Southeast Asia Synovate Sdn Bhd |
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Tel: +603 2282 2244 |
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Nawajit Thanaboon
Business Development & Marketing Manager Synovate (Thailand) Ltd |
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Tel: +66 2 237 9262 |
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Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.