Synovate Denmark appoints new Managing Director


10 11月 2008

COPENHAGEN — Global market research company Synovate today announced the appointment of Klaus Friis Mikkelsen to the role of Managing Director for Synovate Denmark. Klaus will be responsible for the overall growth strategy of the business.

Prior to joining Synovate, Mikkelsen held several senior management positions within the market research industry, the most recent being partner in Marketminds, which he co-founded in 2005 and helped establish a strong position in the Danish market.

"I look forward in continuing and strengthening the positive development of Synovate Denmark as well as increasing the level of awareness of our unique research solutions externally" stated Mikkelsen.

Peter Huijboom, Synovate CEO for Northern Europe said "Synovate Denmark has undergone significant transformations in the past year. It is now time for a new leader to lead the team to greater heights of success. Under the leadership and guidance of Klaus, I am confident that we will be able to expand our business footprint in Denmark while continuing to ensure greater quality of service and solutions for our clients".


Contact(s) for this press release


Florence Wong
Marketing and Communications Manager
Northern Europe

Tel: +31 20 6070 772
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About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.

For more information on Synovate visit www.synovate.com.