Synovate expands Business Consulting and Marketing Management Analytics presence in Asia Pacific with new hires
24 August 2009
HONG KONG — Global market research company Synovate today announced the appointment of Erik Hellquist as Head of Synovate Business Consulting (BC) in Hong Kong and Satoshi Ayukawa as Business Development Manager for Synovate's Marketing Management Analytics unit in Tokyo. This signifies continued growth and investment in these areas across the Asia Pacific region.
Synovate Business Consulting assists clients globally to enter, evolve and expand in emerging and developed markets through fact-based market analysis. Areas of specialization include market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy, and partner diligence.
Mr. Hellquist will be responsible for continuing the growth of Hong Kong's Business Consulting operations as a major regional hub in Asia Pacific and Greater China. Mr. Hellquist brings with him valuable experience in the field of consulting and market research, having previously served as the Head of Market Intelligence for Assa Abloy in Sweden and Tal-os Asia in Hong Kong.
Mr. Hellquist comments: "With the Hong Kong economy picking up I see great opportunities emerging. I am looking forward to working with the team of high-caliber analysts in Hong Kong and throughout the region."
Mr. Ayukawa will concentrate his efforts in developing Synovate's Marketing Management Analytics business in Japan, which has recently been rolled out across Asia Pacific. MMA is firmly established in the USA as the gold standard in maximizing marketing effectiveness through an integrated offering of powerful analytics and marketing metrics. Mr. Ayukawa brings with him a wealth of consulting experience in Japan in the marketing analytics field and impressive academic credentials.
"I am greatly looking forward to building on my 20+ years of experience in this field to further the growth of MMA amongst major clients in Japan," says Mr. Ayukawa.
Peter Snell, Synovate CEO of Business Consulting, expressed his delight with the new appointments: "In spite of the current market conditions Synovate Business Consulting continues to grow, and with our heritage of more than 2,000 successful consulting engagements around the globe we are well placed to continue this success. The addition of professionals like Erik and Satoshi will enable Synovate Business Consulting to continue to forge ahead strongly."
Contact(s) for this press release
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Jennifer Chhatlani
Global Marketing Director |
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222 South Riverside Plaza |
Tel: +1 312 526 4359 |
Synovate Business Consulting (BC) s the strategic business unit that assists clients globally to enter, evolve and expand in emerging and developed markets through fact based market analysis. BC has been assisting clients with their growth strategies since 1994 and has a strong track record with more than 1,700 consulting engagements covering markets globally. The areas of specialization include market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy, and partner diligence.
For more information, please visit www.synovate.com/businessconsulting/.
About Marketing Management Analytics
MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA's clients include many of the most recognized marketers in the world. MMA became a unit of Synovate in December 2008. For more information about Avista DSS and other MMA services, visit www.mma.com.
About Synovate
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.