Synovate introduces 'always on' research: Synovate Community Panels help companies spot trends, get opinions, product ideas and more
8 September 2009
HONG KONG — Global market research firm Synovate has introduced Synovate Community Panels, an online solution that allows companies to reach customers directly for research purposes, and which also quickly and cost-effectively integrates qualitative and quantitative research with unique applications.
Community Panels are customized online communities that allow companies to interact with dedicated groups of their customers and prospects, and learn from them over time through multimedia surveys and discussion forums. This format allows a company to recruit once for its panel of participants, and then survey this group on a regular basis, saving money on research over the long run.
"Doing research online is certainly not new," said Maz Amirahmadi, Synovate's Director of Research Reinvented. "Six years ago we were a leader in launching custom online panels. What's different today is the new platform that's available and the types of applications we place on them. Our community panels platform integrates both qualitative and quantitative research, enabling dynamic reporting and faster turnaround, so that insights are available instantly."
In addition to speed – the PulsePoll application in Synovate Community Panels gauges consumer sentiment within 24 hours – companies can dig further with panellists to get ideas as well as integrate data from their existing customer databases into the panel, in order to learn more about their customers over time.
"We have created nine unique applications, think of it like the applications we use on iPhones, that give clients rapid results from consumer research on their promotions, product concepts and packaging, to identifying the latest trends, and testing these to determine their commercial value," says Amirahmadi.
'Always on' research
Synovate Community Panels allow companies to reach out to their customers and prospects at any time. Since participants in the panels are fully networked, they can initiate conversations at will rather than to wait for brands to pose the questions.
Amirahmadi said, "Insights and discoveries that can be made through community panels are priceless, especially in the current market environment where growth may sometimes mean taking each other's market shares. The ability to gain firsthand information on consumer behaviour and spot changes in trends, so a company not only can adapt their strategy accordingly but also to remain agile amongst the competition, is extremely valuable."
For more information, visit www.synovate.com/research-services/community-panels/.
Note to editors
Maz Amirahmadi, Director of Research Reinvented at Synovate, will be available in Hong Kong the week of September 8th. Interview requests and meetings are welcome. Please contact Jennifer Chhatlani at jennifer.chhatlani@synovate.com, or +1 312 526 4359 for more information.
Contact(s) for this press release
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Jennifer Chhatlani
Global Marketing Director |
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222 South Riverside Plaza |
Tel: +1 312 526 4359 |
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.