Synovate launches Retail Performance across Europe, the Americas and Asia
28 September 2009
LONDON — Leading international market intelligence agency Synovate has expanded its shopper counting and analytics business – Synovate Retail Performance – across Europe, the Americas and Asia.
As such, the market research firm has appointed three Synovate Retail Performance Business Development champions to develop the business in these regions: Craig Bradley, Vice President, in the US; Rob Huijboom, European Business Development Director based in Amsterdam with specific focus on Sweden, The Netherlands, Denmark, and Germany; and Cristiane Ross, Asia Pacific Business Development Manager based in Hong Kong with specific attention to China, Hong Kong, Singapore, Japan and Korea.
Shopper Count, Synovate's core customer traffic measurement and analysis solution which enables retailers to effectively measure, manage and improve customer volume, sales opportunities, and conversion rates, is part of an integrated retail customer experience measurement offering which also includes Mystery shopping and voice of the customer programmes (Synovate ViewsCast).
Commented Bruce Wells, CEO of Synovate Retail Performance, "Current market conditions require retailers to look at companies that can drive insight and value, rather than just providing the customer counting equipment. We've recognised that clients are not getting the full value from counting solutions and have responded by expanding our model and services to where our clients need us to be. These new appointments in the US, Europe and Asia are a commitment to growing the business and offering our clients an integrated full service solution."
Continued Wells, "As the only full service research agency offering such extensive footfall services as an integrated part of our retail offering, we are uniquely positioned to turn data into insights and tangible business improvements."
Through these appointments, Synovate now offers a global offering across all three complementary services: global end to end mystery shopping, global customer experience measurement and voice of the customer programmes, and now global customer traffic measurement and analysis, the "Trifecta" for retailers.
Contact(s) for this press release
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Joanne Humphrey
Associate Director, Marketing & Communications Synovate UK |
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Telephone: +44 20 3059 4808 |
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Synovate Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide. Its core products - Shopper Count, Shopper Interact and Shopper Engage - scientifically measure all aspects of a shopper experience from store entry to exit. It supplies national and international retailers with essential business metrics to drive accountability and performance improvement.
Synovate Retail Performance is home to the Retail Traffic Index series, which for over 10 years has been the industry's leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG / Synovate Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing.
General information for Synovate Retail Performance, email info.rp@synovate.com
Synovate Retail Performance Limited is registered in England and Wales under number 3552625 with its registered address at Minerva House, 5 Montague Close, London, SE1 9AY, UK. Synovate Retail Performance is a wholly owned subsidiary of Synovate.
About Synovate
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.