Synovate voted as the best market research agency in Hong Kong by clients
16 October 2009
HONG KONG — Global market intelligence firm Synovate is voted as the top market research company by clients in Marketing Magazine's Agency of the Year survey, a prominent ranking in Hong Kong based on the selection by senior client-side marketers on which agencies they would most likely hire to manage their business.
Brendan Shair, Managing Director of Synovate in Hong Kong was truly delighted with this announcement: "It has been a tough year, but we did not loose sight of our goal: to help our clients meet the changing commercial challenges they are facing by continuously creating innovative ways of gathering information and turning it into strategic business insights.
"Innovations such as Synovate Community Panels, which was introduced this year, empower clients with an in-depth understanding of their consumers for a strong strategic lead in the market."
The annual Marketing Magazine Agency of the Year ranking is based on votes by client-side marketers. They are asked to write in order the three agencies they would most likely engage across key marketing services categories. The top three companies in the market research agencies ranking are Synovate, The Nielsen Company and TNS.
Brendan concludes with a thank you to clients, employees and business partners: "Thank you very much for your dedication and your understanding in a challenging year like 2009. To our clients and business partners, we most greatly appreciate your continuous support. We look forward to 2010 and the years ahead in being your partner in research. To our employees, it is all because of you that Synovate is voted as the best research agency in Hong Kong. I am very proud to be working with you!"
For more information about Marketing Magazine's Agency of the Year ranking, please click here.
Contact(s) for this press release
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Teresa Cheung
Senior Marketing Communications Executive |
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Telephone: +852 2830 2533 |
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Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.
For more information on Synovate visit www.synovate.com.